“If you stand for nothing, you fall for everything”
We asked the community to tell us about the values and principles that guide their lives and businesses.
Cindy Gordon | Business Coach
As a certified coach, I spend a lot of time with my clients helping them identify their core values. Like so many others, I only realized later in life that the values I lived by were actually values imposed on me by those I had admired. Coaching has allowed me to uncover the values that are authentically mine. In doing this work, I found that one of my strongest values is Individuality. I believe that we are all unique and different. How we see the world, how we interpret situations, how we show up genuinely is different for each person. This insight allows me to offer my services and talents in a way that provides an unmatched level of value to my clients. People come to me after spending thousands of dollars on programs that didn’t produce the change and growth they were sold on. Read more>>
Tabitha Dumas | Signature Color Style
Having a solid foundation of values and principles is of vital importance to any business, especially ones like mine that are up close and personal with people. As a very hands-on Image Consultant, I am in my clients’ closets and helping them in the dressing room plus when I do Color Analysis in person, I am draping them and helping them with makeup so it’s VERY close! Even my online clients trust me with their pictures and personal details about their lifestyle and any specific challenges they may be facing. Because of that, my goal has always been to be trustworthy. I am first and foremost a woman of faith whose life is led by Biblical principles and I live that openly. They know I am first a child of God, then a wife, then a mother, then a business woman. Read more>>
Paula Pedene | Executive Director
As a public relations practitioner, we actually have a Code of Ethics in the association I support which is called the Public Relations Society of America. These values include advocacy, honesty, expertise, independence, loyalty, and fairness. Of these values, I find independence to be the most important. By being independent, it means that as public relations practitioners we provide objective counsel to those we represent. It also means that we are accountable for our actions. Providing independent and objective counsel is one of the most delicate values to navigate because it means that we will tell management what they are doing right and what they are doing wrong from a public relations point of view. Read more>>