We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Benjamin Wilkinson | Musician & Creative Director

Kindness. Simply stated. What I’ve found in 25 years as a designer, most of which working independently, is that my practice of treating others kindly weeds out relationships and business opportunities that won’t serve my business or network growth well. I’ve heard a variety of different names for this policy of only partnering with people who share your values of kindness, courtesy, and respect, but it’s really just about treating others as you would want to be treated. It’s not always easy in a virtual world, where actual face time seems even less frequent after a pandemic, but the core premise is still there regardless of where or how you do business. Read more>>

Anthony Miller | Certified executive chef and author of Tom Kitty””

Values that mean the most to me are; trust, dedication, and discipline. You must trust yourself to take risk. Dedication is profoundly important to keep the thinking cap on and ‘reinventing’ yourself when needed. Discipline, is the action of staying on course for your goals. Read more>>

Lynnda Pollio | Consciousness Doula, Multi-award winning Author

I’ve never had a conventional career. I bounced around in my twenties experimenting in different industries, finally ending up in advertising in my early 30’s. From then on, what drove me was my commitment to elevating consciousness. I’ve always had a profound understanding of consciousness, particularly heart consciousness, so integrity and truth were probably my guiding principles throughout my life. I never separated my life and career. What I did for a living was part of my life and the way I lived it. Read more>>