There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Kylie Bowen | Equine Business Mentor + Marketing Strategist

The most important factor behind the success of my brand is the shift in my mindset from just one of chasing the dollar to intently serving my clients and customers. In my former business as a full time horse trainer, sales broker, and clinician, I had a scarcity mindset that only allowed me to say ‘yes’ to every dollar that came my way, without thinking wholly about the bigger picture and adding as much value as possible. Read more>>

Khiara Brianne Williams | Aesthetician & Certified Laser Technician

Living in a small town, we look to the bigger cities for trends or “style” in any industry. I wanted to bring that chic, fun style of facial aesthetics to my small town. Living in Casa Grande its not uncommon for people to drive 40-60 minutes for facial services. I immediately identified that need but more importantly studied what services our town wanted. It was important to analyze the current estheticians in my town to see how they were marketing and what services they offered. Read more>>

Vince Malouf | Design Strategist and Consultant

I tailor consulting packages specifically for small business owners. Small businesses often can’t afford design thinking services–or they assume that they can’t. And design strategists rarely focus on the kinds of system and process questions that make small businesses sink or swim. How do I handle fulfillment when I only have one employee? How do I set reasonable expectations with my customers? How do I figure out which market opportunity is the right one for me? My business is built on a deep understanding of the challenges uniquely faced by small businesses. I can really empathize with them and so I can anticipate many of their needs before we even get on a call. We work quickly and efficiently. Most of all I know how they value consulting services and how they measure impact. Read more>>

Kamryn Smith | Fierce Dancer and Future Choreographer

The most important factor of Kamryns success is the parents and family who support and back her ambitions and sacrifice Read more>>

Ashley Xu | Managing Director, GreenTree Hospitality Group

Everything we do, we do with one sole purpose: to help others as much as we can. Our people-centric mentality allows us to differentiate ourselves from other brands. As hotel owners ourselves, we understand the struggles of operating a hotel, particularly during this pandemic. That’s why we offer affordable brand standards, cost-efficient royalty fees, and flexible franchise terms so that hotel owners can see a larger bottom line. We are a one-stop shop, where hotel owners can receive sales and marketing support, revenue management advice, and a highly customizable system with 24/7 support. Read more>>