It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Malak Wazne-Fadlallah | Filmmaker & Photographer

My business consists of many different branches that stem back to one root belief: that specific storytelling is a crucial tool to obtain universal self-empowerment. Entering 2022, I am focusing on helping ordinary families preserve their extraordinary stories through short documentaries. From the day I was able to ask questions, I was in awe of people’s stories. I saw how it important it was for them to share, even if it was just to me. And I saw the therapy in it for not only them, but for myself. Read more>>

Lynn Traylor | Artist and Owner

I started beading hats when I saw today’s fashion that showed hats as an accessory and I thought these styles could be elevated with a beautiful beaded hat. I want to create pieces for anyone with style can appreciate. This is where my concept of “Creating Generational Art for All” came from. A beaded piece takes planning, care, time, and creativity! With all the time and care it takes to bead a piece, it is a valuable piece of wearable art. Read more>>

Jordan Hill | Professional Dancer & Fitness Instructor

I’m a professional dancer who endured an injury about several years ago. I woke up one day with a knife stabbing pain in my chest and back, and lost strength on my left side. I couldn’t move for hours without having extreme pain. That moment postponed the opportunity to pursue my dance career any further. Everyday activities were mentally and physically draining. After going from doctor to doctor looking for clarity and not receiving any answers, I decided to take matters into my own hands. I told myself that being unable to dance, workout, or move my body in a way that felt amazing and natural to me was not an option. Read more>>