How do you know when you should keep going versus when it makes sense to cut your losses and try something new? It’s a difficult decision most entrepreneurs and creatives have faced along their journey and so we asked some brilliant folks from the community to share their thoughts.

Brittany Parker | Whitewater stand up paddle board and river surfing instructor

This is a very difficult question. In my business, RVR 2 RVR, we wrestled with this a lot. We had to either localize our business (which is difficult when we live three hours apart) or dissolve it. A mobile stand up paddling instructional business was not sustainable financially or emotionally. Once we started feeling like we consistently had to prove our worth we knew it was time to let go. I don’t like the term give up, society has made the term “giving up” feel like something we should be ashamed of, dissolving the business was the best thing we could have done for our personal well-being and our relationships. I feel proud that we were able to let go of something that we really put our hearts into over the course of four or five years. That takes courage and a healthy self-awareness that can be difficult to conjure up. Read more>>

Kevin Palmer | Illustrator, Designer, Creator, Producer and Director

How bad do you want it? If you have a solid vision that you truly believe in and the impact that it can have on your life and even the entire planet, to me, giving up shouldn’t be an option. What it is, is to continue to modify, grow and learn from your failures. Once progress has taken place, the thought of giving up leads you to the place of regret. Regret will haunt you for the rest of your life. You have to ask yourself “will I hide behind excuses that I didn’t complete my mission or will I stand behind that I will continue to give it all I got and I will exhaust all resources possible until I no longer exist”. Read more>>

Athena Carrillo | Wellness Coach

This has been a big one for me as a mother and business owner, and I have had challenges that have tested my faith and vision for my future. But one thing that lets me know if I should keep going is the flip side. Let’s say my thought process is “well, if I don’t give up, I will fail, and this failure will hurt me in whatever way.” Well, there is always a flip side! “If I do give up, I really won’t succeed, and this failure will hurt me even more.” I must ask myself, what will the future me say? Will she approve of giving up? I know in some cases, we must admit our inadequacies and accept failure, but failure isn’t the end of the road; it’s merely the journey. You don’t succeed without some failures; that is the recipe for success. Read more>>

Nikkie I | Singer, Songwriter & Professional Creative

It’s honestly a combination of motivation, passion, and results. Sometimes you invest all your time, energy, and even capital into something, and you’re not getting the results you want. You want to work harder, dig your nails deeper into it. When the stress outweighs the original passion for the project, or when the outcome is not linear to the investment, that’s when you may want to temporarily (or not) throw in the towel. Your time and energy is the most valuable thing you have. Protect it. Money flows in and out. You can’t get time back. Take a break, explore other options, and come back when your mind is clear, and the passion and original motives feel authentic again. Read more>>

Shawnti Refuge | Mental Health Advocate, Author

You never, ever give up! That’s not an option when you are determined to reach your goals! It’s okay to pause, regroup, take a break, but don’t ever quit! There’s someone out there who needs what you have to offer. Read more>>