We had the good fortune of connecting with Amaya Burkhart and we’ve shared our conversation below.
Hi Amaya, can you walk us through the thought-process of starting your business?
I started Creativity Cake in my senior year of high school. I wasn’t sure what I wanted to do in the future, but I knew I wanted to something that made me happy. I love expressing myself through art and I wanted to share that with others.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
When I started Creativity Cake I was in a very dark place and I needed an escape. I focused on the things that made me happy- Disney, crafting, painting, sewing, thrifting/upcycling, fashion. I spent hours sitting in my room working on these projects hoping that someone would be interested. I didn’t get a sale until a couple months into building up my shop and social media. After that I got orders every once in a while but nothing crazy. I would attend craft fairs and sell quite a bit of stuff but the fun part was seeing people’s reactions to what I had worked so hard on. Then 2020 came and turned the world upside down. I was no longer able to attend culinary school(as a woman on the autism spectrum online classes are impossible). I needed something to do for my mental health. I started making masks and the orders were flooding in. It was a full time job, I would spend about 6 hours a day on them. I didn’t charge much, and donated a large portion. I didn’t value my time and work. I felt guilty making a profit off of the pandemic. As big companies caught on to making masks people stopped buying them from small sellers. But gave me a taste of what I want my shop to aspire to. I want CreativityCake to be a full time job. I want to be creating all the time.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I absolutely love Historic Downtown Glendale. There are so many fun shops and restaurants in a beautiful setting. My go to places over there are The Spicery, Pink House, and Memory Lane Trinkets and Treausures (who happen to carry some of my items). Another one of my favorite spots is Merchant Square Antique Marketplace. They have an enormous wear house of all kinds of vintage and handmade. American Way Market is located inside with the most delicious BBQ and cookies!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My grandma “nana” taught me how to sew at a young age. She passed when I was in elementary school, but I get to be reminded of her every day working on my machine.
Wendy Nolte Photography