We had the good fortune of connecting with Billy Magner, Founder of Brainwashed Coffee Co. and we’ve shared our conversation below.
Hi Billy, is there something that you feel is most responsible for your success?
We try to build on a few pillars for the company that we set up early: The first being that we don’t want to take ourselves too seriously. This coffee company supports a serious mission of helping people who are seeking recovery from drug and alcohol addiction, but we know that we can’t be so serious about all this. It’s just not in our nature. The second pillar is the idea that we hope to attract people as opposed to promoting ourselves, which sounds like a terrible marking strategy, but it seems to be working.
What should our readers know about your business?
With no prior experience in coffee or marketing I launched Brainwashed Coffee Co to offer support and great coffee to people seeking drug and alcohol addiction recovery. We donate 50% of profits to two nonprofits. One is a local nonprofit in Westchester, New York called “Drug Crisis in Our Backyard” and the other is a national nonprofit called “Pro Recovery Power.”
Starting up was quite difficult and and we made a ton of mistakes – and still do – but the process is sometimes more important than the outcome. We keep working hard and we take the results as they come.
We like to say we offer simple coffee for complicated people.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If we’re taking about NY then it has to be the Bronx. We’d head to Arthur Ave, an authentic Italian neighborhood north of Manhattan. We’d go to the market for some shopping and then lunch at Mike’s. We’d also head to the Bronx Zoo and the Botanical Gardens. Both beautiful and within walking distance.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It’s important to acknowledge the person who’s still sick and suffering from addiction.
Millions of people in the US suffer from substance abuse disorder and over 100,000 people died of overdose in 2021. That needs to change.
We can and should help others in any way possible, however big or small. Sometimes a way out of addiction begins with a simple conversation.
Chris Bussone Cameron Jackson