We had the good fortune of connecting with Carolyn Stone and we’ve shared our conversation below.
Hi Carolyn, what do you attribute your success to?
As someone who built their business almost entirely on referrals, the most important factor behind my success has been connecting with my patients in such a way that they feel well taken care of and supported as they make changes towards better health. I come from a very small town where everyone knows everyone so I’ve made it my mission to bring that small town feel to the big city. My patients really are like family to me – I know about their kiddos, relationships, and pets as well as their fears and difficult situations they may be going through. Understanding all the dynamics of my patients’ lives gives me the information I need to help them reach their goals. It’s my community that has made me a success so I just love on them as much as I can!
What should our readers know about your business?
Big surprise, I didn’t go to medical school to run a business but entrepreneurship is par for the course for most naturopathic doctors. We did have business classes but there is no way a few courses can prepare you for being a new doctor and starting a business from the ground up at the same time. You think the hard part is medical school, but the real learning (both clinical and business) happens after you graduate and pass boards. I started my practice in late 2013 while working 4 other part-time jobs to pay the bills so it was anything but easy. In fact, I worked myself into the ground and a short while later was diagnosed with an autoimmune thyroid disorder which is now the focus of my practice. By 2015 my business was booming and I was able to quit all other jobs and focus solely on my practice. There were a ton of failures and lessons along the way, with the biggest one being to learn when to ask for help. As an independent person I always wanted to do things myself, but there’s always someone with more knowledge and experience than you that can get you to your goals faster. Once I smartened up and hired a business coach my world changed. I learned better work-life balance and also learned not to undervalue myself. I now know exactly the type of patient who will be successful in my practice and have put a lot of things in place to find the right people so that we can all experience success together. Aside from knowing that I focus on thyroid disorders, the most important thing people should know about my practice is that we are a team – my job is to educate you and your job is to do the work.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love being outdoors so depending on the time of year I would definitely take them hiking or to the river for a float. If it’s hot, a little road trip up north to Sedona is always fun. I love a good market so taking them to Gilbert Farmer’s Market & Art Walk or to Made with Love will definitely be on the itinerary if those are up and running. As far as food, I’m a sucker for Korean BBQ, True Food (charred cauliflower is so yummy!), breakfast food like First Watch, and a delicious steak from Mastro’s. A trip to the Botanical Gardens or a drive out to the Boyce Thompson Arboretum for a nice walk and some amazing scenery is always a win. I’m not much of a night owl so if they want to do anything after 8pm I’ll be asking friends for recommendations!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Over the past 2 years, my business coach Dr. Tyna Moore has been critical to my success. She helped guide me and my business through the pandemic and come out on the other side even better. I wouldn’t be where I am today if it wasn’t for her mentorship and big heart.