We had the good fortune of connecting with Bobbi Brooks and we’ve shared our conversation below.

Hi Bobbi, we’d love to hear more about how you thought about starting your own business?
I was 24 ..so i had been in the work force for several years and knew i wasnt a very good employee. I wanted to be my own boss and be creative. I had just had my daughter and I didn’t want to put her in daycare. i wanted to find a way to work and still raise my child full time. An older couple that i knew had a small business and they were wanting to retire. I jumped in ! I had 30 days training and a playpen . We were set !

Alright, so let’s move onto what keeps you busy professionally?
I have an embroidery and screen printing business. We also do direct to garment printing ,stickers, patches , banners …pretty much anything you can print or sew.

We do uniforms and promotional products for teams and business as well as custom gifts. We service customers all over the US, also international clients include Canada Australia and Brazil . Although we have clients from all walks of life …we understand western style and needs. We love to help a customer find the most fabulous yet cost effective way to brand their product ..whatever it may be. We love to help boutique owners stock their shops with custom products that express their individual style. My business started out very small with a one head embroidery machine in a small shop. I have gradually added more equipment and services and moved to bigger and bigger locations as we grew. 7 moves in 22 years ! We now have several state of the art 6 head machines and an automatic screen printing press. As well the large format full color banner printer and a laser etching machine.

Patience , hard work and grit are key in growing a small business . Knowing when to take a risk , when to spend and when to save are the most difficult decisions when growing a business and focusing on the long game. I have learned to always try to trust my gut and go with my first instinct. Make decisions promptly and believe in them. We have also added a retail boutique in the front of the production shop. We love to fill it with unique gifts, fashion and decor. Most of our product is custom one of kind items .

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My little town offers so many things to see …we have a great western museum right across from my shop…many other cute little shops within walking distance around the downtown area. You can hike vulture peak or a little north you can do the granite mountain hike honoring the 19 fire fighters that died saving the little town of Yarnell. We have several dude ranches , los cab and flying E where u can experience the sonoran desert horseback or Los cab also has a fabulous golf course and a relaxing spa experience. My favorite dinner spot is Jake’s Spoon at wickenburg Ranch

Who else deserves some credit and recognition?
My business has grown up in the small tourist destination of wickenburg Arizona and my niche market , western/cowboy/equestrian is also a tight knit community…both of these attributed to the growth and success of my business.

I had several members of the business community help me when I was brand new , with business capital , rentals , and advice. As well as being loyal customers for over 20 years. In the western community I have alot of friends that are customers and customers that have become close friends that have helped recommend me to new clients . There are so many people that I am so grateful to I couldn’t pick a few to name . My mom taught me to be strong and brave and has helped so much over the years by helping with my kids and horses so that I could pour so much time and energy into my business.

Website: Www.creationsinthread.com

Instagram: Creationsinthreadaz

Facebook: Creations In Thread

Other: Info@creationsinthread.com

Image Credits
Kaylee Taylor @ western affiliations Boaz Elkes

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