We had the good fortune of connecting with Brandon Tigrett and we’ve shared our conversation below.

Hi Brandon, what was your thought process behind starting your own business?
After spending the first half of my creative career as a commercial photographer, I realized there was a Grand Canyon-sized gap between business goals and creative production for small to medium-sized businesses. I would be hired to create “cool” imagery, and then see it underutilized after being delivered to the clients. This wasn’t always the case, but more times than not there was no synergy between growth strategy and creative strategy, if there was a strategy at all.

I realized marketing teams were merely creating graphics, photos, video, and written content because they knew they were supposed to, but there was no rhyme or reason behind the specific assets I was being asked to create. Not only does this issue cost them more to convert customers when running campaigns, but it also creates the lack of a consistent identifiable brand.

This is where I recognized not only an opportunity but a legitimate need to bring strategy into the creative process. So, the Tigrett Agency was formed, with the goal of helping purpose-driven brands, reach their ideal customers at the right time and place with creative communications they connect with on a personal level. Ultimately driving business growth.

I went from being just an order taker/creator of other people’s ideas to having my hand on the strategy from the beginning of the process through the delivery into the market.

One of our mottos at the agency is ‘create with purpose’, which boils down to, don’t create something for the sake of creating it, create to solve a problem.

There’s a quote I really connect with related to this by Jef I. Richards which goes… “Creativity without strategy is called art, creativity with strategy is called advertising.”

You’d be surprised how many businesses are creating art and hoping to see business growth.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I alluded to this previously, but what sets our work apart from others is our decision to put strategy at the forefront of everything we do for our clients. When we approach a project we go through extensive discovery workshops, research, and strategy meetings to not only best understand our client’s product or service, but to fully understand the needs and desires of their ideal customers. This allows us to craft the appropriate brand and campaign touchpoints so that we can communicate with them in the forms and places they will be most receptive to and ultimately guide them to our clients where their product or service can solve whatever problem or need they’re experiencing.

The biggest challenge we’ve faced with this approach is going through the phase where most businesses think they have a real understanding of their target customer and even their own brand and finding out they are pretty far off. This can be a tough pill to swallow and may require a lot of effort to get all stakeholders on board with the new direction. That being said, it’s a beautiful sight when everyone buys in and you see the shift internally and externally.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’re very lucky with the number of unique restaurants in our city. There’s really a choice for everyone and it’s all excellent. On a week-long trip, we’ll have to hit a variety of spots. The first stop is always breakfast and for me, that means Butters in Scottsdale. I’m a regular there, and proud of it. I can’t count the number of business meetings I’ve had while enjoying their legendary pancakes. I’d then take them on a “leisurely” hike up Camelback Mountain or to one of our favorite golf courses, which could be Grayhawk, We-Ko-Pa, or Southern Dunes. For happy hour or dinner, it’s hard to beat any of these spots, so I’ll list a few. Americano, Buck and Rider, North Italia, Roaring Fork, and Maple & Ash. Lastly, if you want to have some of the best Neopolitan style pizza, I’m taking you to either Lamp Pizza, CM2, Pomo Pizzeria or Parlor Pizzeria. Needless to say, when you come to visit here finding amazing cuisine is one thing you don’t have to worry about.

Who else deserves some credit and recognition?
There are several people who have played key roles in my success and the agency’s success. The first being my lovely wife Chloe, who has stood by my side throughout my entire career. She’s experienced the ups and downs and kept me grounded when a lot of success comes in too quickly. I thank her for her never-ending support, and all the late-night meals she’s brought to the office.

Next, when it comes to the success of our agency, it’s truly a collective effort of our amazing team and our clients. The collaboration, trust in our process, and willingness to take important risks that pay off huge has been a big factor in our continued growth.

But, one colleague and friend stands out as a pivotal player in my career and the initial success of this agency. My good friend Bryan O’Loughlin, who was one of our original team members and helped me transition into the agency world, is an absolute superstar. Not only does he now manage campaigns for some of the largest brands in the world, but he continues to rise with no ceiling in sight. He’s a great leader and a talented marketer who is unphased by the constant stress and changes of this job. Without his guidance early on I would not be where I am now.

Website: https://tigrettagency.com/

Instagram: https://www.instagram.com/tigrettagency/

Linkedin: https://www.linkedin.com/in/brandontigrett/

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.