We had the good fortune of connecting with Caitlin Penny and we’ve shared our conversation below.

Hi Caitlin, how does your business help the community?
Copper Theory Creative helps the community and the world by empowering businesses to express their true, authentic identities through bold, unapologetic branding. We believe that every brand has a unique story to tell, and by helping businesses articulate their purpose and vision, we foster deeper connections between companies and their audiences.

For the community, we give back by supporting fellow entrepreneurs, particularly small businesses, through our work and sponsorships. We help local businesses elevate their brand presence, which in turn helps them grow, create jobs, and contribute to the local economy. Our sponsorships, like the one with The Small Business Owners Collective, are a way of actively supporting the entrepreneurial ecosystem.

On a broader scale, Copper Theory Creative contributes to the world by promoting authenticity in business. We push against the status quo and encourage brands to stand out rather than conform to clichés, fostering a business environment where originality and creativity are celebrated. By doing this, we help create brands that not only resonate on a local level but also inspire and influence global audiences, promoting diversity of thought and innovation in the branding and marketing world.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
At Copper Theory Creative, we set ourselves apart by being unapologetically bold in everything we do. We help businesses stand out by creating branding that isn’t just visually appealing, but deeply authentic and original. What I’m most proud of is the growth we’ve experienced since the pandemic—tripling income in 2020 and doubling it in the years after, all while expanding our services and building a team of five. It wasn’t easy. Overcoming the challenges meant embracing discomfort, from improving my sales skills to stepping on stage for the first time, but it was worth it. I’ve learned that confidence grows with every step forward, and knowing what you want and going after it with determination is key. Copper Theory Creative’s mission is to craft brands that inspire belief and loyalty, and my journey has been all about helping businesses embrace their true, unique identities.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My personal favorite is Thunderbird Lounge. It’s a retro bar with old school video games…GALAGA! They have an indoor and an outdoor area – the best of both worlds!

Pomeroy’s – Your local favorite dive bar! I feel like everything used to be $4! Friendly staff, pool, and no windows!

Get an AirBNB instead of a hotel – it’s a way cooler experience!

Roosevelt Row – Located in Downtown Phoenix, Roosevelt Row is the host of a variety of bars and after hour hangouts. Beer, wine, or cocktails, there’s a place for you! There’s also always a fun event going on as well as beautiful murals 🙂

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to take a moment to express my deepest gratitude to Erin Marcus, who has been my business coach since the start of the pandemic. Erin, your guidance and unwavering support have been a game-changer for Copper Theory Creative. You’ve helped me achieve more than I ever thought possible—tripling my income in 2020, doubling it in 2021 and 2022, and expanding my business in ways that I never imagined.

From helping me solidify my 30-second introduction and develop my signature talk, “5 Ways To Make Sure Your Brand Is Not Holding You Back,” to pushing me to step on stage for the first time and feel confident in front of the camera, you’ve been instrumental every step of the way. With your help, I’ve built a talented team, improved my packages and processes, landed my first 5-figure contract, and have even been featured in podcasts and publications—like this one!

Most importantly, you’ve helped me figure out what I truly want for my business and myself, and my confidence is higher than it’s ever been. Thank you for helping me turn my dreams into reality and for being the ultimate champion of my success.

Website: https://coppertheorycreative.com

Instagram: https://www.instagram.com/coppertheorycreative/

Linkedin: https://www.linkedin.com/in/caitlinpenny/

Facebook: https://www.facebook.com/CopperTheoryCreative

Image Credits
Meka Hemmons

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.