We had the good fortune of connecting with Caleb Riutta and we’ve shared our conversation below.
Hi Caleb, how do you think about risk?
Risk is a necessary evil that you have to deal with when you enter into the business world. Without any risk, we wouldn’t have the reward. Our brains are hard-wired to identify risks and reward us when we take those risks and the results are favorable. Taking risks has changed my life, my career, and my entire outlook on life. I moved from Arizona to Finland to be with my girlfriend who later became my wife. I knew nobody in Finland, I didn’t speak the language, and I wasn’t sure what I was going to do as far as my career. It was a risk that paid off because shortly after getting to Finland I enrolled in Business School and was accepted. The icing on the cake was that the school was completely free–and they actually paid me to go to school! Had I not taken this big risky change then I wouldn’t have met my future business partner. We met in Business School where we instantly clicked and shared the same passion, entrepreneurship. After several dead ends, we arrived with our business–Dusk Digital. Being an Arizona native I registered the business in Arizona and have been living a digital nomad life ever since. Now, if someone asks me if they should pursue a venture that may be risky, my answer is absolutely. The worst thing that you can do is not take the risk and never know how it would have turned out. If you fail, then be grateful for the lesson!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I co-founded my business with my partner–Philipp Shcaetz-and we specialize in web design and Search Engine Optimization. What sets us apart from the rest is our diverse backgrounds- Philipp is a baron from Bavaria, Germany and I am from Arizona. We have scaled our business to where it is now through blood, sweat, and tears. Perhaps the most difficult part is that we manage from where ever we happen to be in the world (primarily Finland because we are both studying in Finland.) The time zone changes are brutal at times but we have a vision for the future so we wake up in the middle of the night to take those business calls and stay tough through all the hard times! We have learned some hard lessons such as hire fast fire fast. For example, if we hire someone and they are not a good fit for our company it is better to let them go. I like to believe that we need to bring something to the world instead of taking something. That is what I do through my company Dusk Digital. I get satisfaction to see my clients grow because they are getting tons of leads from my search engine optimizations!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Phoenix is actually low-key a great city. I would first go to AL Fuego, a. local taco joint, and snack on some delicious tacos. Then I would go and do all my favorite city hikes like Squaw Peak, Camelback, and A mountain! The best thing about Phoenix is all the Mexican restaurants.
Who else deserves some credit and recognition?
I would say that my friend, Richard Latimer (https://veritasbuyers.com/) has had a profound effect on where I am today. He has shown me the ropes of proper people management and has always been there to help me when I have had struggles.