We had the good fortune of connecting with Carson Eilers and we’ve shared our conversation below.
Hi Carson, we’d love to hear more about how you thought about starting your own business?
I always wanted to own my own business since I was a kid. I didn’t know what it would be yet, but it was going to be something. As an adult, businesses have evolved throughout my career based on honing my skills, what opportunities I find, and needs in the community that I identify. I’ve learned that specializing in business is the best strategy when pursuing excellence.
What should our readers know about your business?
My business is a boutique real estate brokerage focused on residential buying and selling. We decided to build it on our core values of excellence, team work, and ownership, meaning that we stand behind our work. If a mistake is made, we fix it! I started the business because I saw the need. There is a huge failure rate among real estate agents – 82% – we wanted to change that revolving door of agents. Our brokerage is designed for agents to do two or more deals per month. We’re reaching those goals with training, coaching, buying leads for our team, and having specialized agents. When I started my career in 2008, it was at the bottom of the market. It led to me learning everything the hard way, and teaching myself most of what I needed to know. I knew there had to be a better way. Since then, I’ve fixed and flipped over 300+ houses. I’ve learned that the people who persevere and work hard usually get results. It might come in a different way than you expect, but it will happen!
We are intentionally doing this differently than any other brokerage. Training agents to be able to stay in the industry long term is what my focus is. It’s still so exciting for me when team members get their first deal under contract, and then move onto closing multiple deals per month. I honestly get more excited about that these days than my own deals closing! It shows me that what we’re doing is working.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many great spots. I would take people to my favorite gym (Glory Gains) for a 6am workout, and then grab coffee at Four Till Four. A hike up Camelback is definitely a must. I always take out of towners up to the mountains to visit Strawberry (and stay at The Strawberry Inn). Back in the valley, we would get drinks and appetizers at Postino, and follow it up with dinner at Chelsea’s Kitchen. Last but not least, relaxing poolside is a classic Scottsdale activity in the heat of the day.
Who else deserves some credit and recognition?
My dad. He grew up on a farm and had to work really hard to get anywhere, and he instilled those values in me. He would always ask if we wanted to do something fun, and to him, that was work. He taught me to fight for what I want in business, and that it CAN be fun to go to work. He led by example and taught me that his faith was number one and that everything else should flow out from that. I grew up always knowing that his family was a top priority for him. I hope my own kids look back one day and see me in the same way.