We had the good fortune of connecting with Casey Numetko and we’ve shared our conversation below.
Hi Casey, we’d love to hear more about how you thought about starting your own business?
The thought process behind starting my own business was mainly to give myself an opportunity to use skills that I am passionate about while making additional income at the same time. I really enjoy the creativity behind creating digital media assets (photos, videos, graphic design elements) and when I can be creative while providing a service to others it’s a great feeling.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I’m not sure what sets me apart from others because I have a lot respect for other photographers, videographers, graphic designers, and creatives. I will say though that I really try to create quality work for others. I generally hold myself to a really high standard in the work I create and take a lot of pride in my craft. Getting to where I am today professionally was not easy and I really struggled a lot learning the trade. Heck! I am still learning and will always be learning while having doubts in myself along the way. I think it’s important though to keep pushing yourself and to surround yourself with others that can help you push through obstacles and uncertainty. The one thing I think I learned as a creative is to keep doing gigs you might feel like you’re not ready for because chances are you actually are ready and it will prepare you better for the next bigger gig.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had a friend visiting Tucson, I’d have them check out a number of really great spots. I’d have them hike to Tanque Verde Falls which is a massive waterfall that flows around July and August in our monsoon season. We’d to stop at El Guerro Canelo for a quick Sonoran Dog and dine at Mi Nidito restaurant for some authentic Mexican food. At night I’d take them to some of my favorite bars: The Shelter, a 60’s themed dive bar; Reilly’s Tough Luck Club, a cellar speakeasy style bar, and of course Hotel Congress, a Tucson mainstay for nightlife.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I think I owe a big shoutout to my old boss Frank Soukup, Cote Family Company Director of Marketing, who saw enough potential in me to give me a shot at producing videos for Grand View Lodge Resort and Tanque Verde Guest Ranch. Having very little experience and armed with a company GoPro I got a chance to create marketing videos and grow my skills and independency as a content creator. Even after losing two company cameras in a lake he still allowed me to produce, direct, and create content for their marketing efforts.