We had the good fortune of connecting with Cassandra Maclim and we’ve shared our conversation below.
Hi Cassandra, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
When I was 17, I started working at Office Depot. I started as a cashier but then I was quickly transferred to copy & print. I caught on fast, really fast. The customers loved the designs with office depots quality. At 19, I moved on to something else but ultimately loved designing. Then an opportunity presented itself . My best friend was getting married 2016 and I was the maid of honor. I was in charge of designing and planning everything. I did such a good job on the invitations, bridal shower and decor that people asked for my information. I took that and continued to practice and perfect designing.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Designing & Printing is a huge industry. What sets me apart is education, personality and delivery time. I know that I am faster, funny and very wise to the market. I combine these and use them for my marketing to push me past others that offer the same services. It wasn’t easy.. It took a lot of consistency, dedication and posting and offering services and proving myself for free before getting clientele and my target audience. There were a lot of sad nights with no sales. Then, I realized I need to toughen up, keep going and perfect my craft, That’s when things began to change.
I love my brand with everything in me. I love printing banners, backdrops, business cards, thank you cards and so much more. M.E Creationz ships anywhere around the U.S within 2 business days .
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well I recently moved so I would probably plan brunch for Sunday, let’s go karting and movies Saturday. Let’s network Monday, Taco Tuesday, R & B Wednesday, I’d take her to the aquarium, outlets to shop, hottest food places, have a game night and spa day.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I definitely have some shoutouts! I’d like to thank my Mom/ Cousin Lacritia & John Spence for raising me from 15 and up. Teaching me responsibilities I probably would have never taken the path that I did without them. My grandmother Bernice Armstrong for being the rock for me. It didn’t matter what I did she always protected me, guided me and led me to another path. Thank you to my coworkers at MIlwaukee Public Schools. They would really encourage me to take designs more seriously. I appreciate everyone that was apart of the journey for me to get here.
Linkedin: Cassandra Maclin
Facebook: M.E Creationz