We had the good fortune of connecting with Desiree Smith and we’ve shared our conversation below.
Hi Desiree, is there something you can share with us that those outside of the industry might not be aware of?
As the world continues to advance digitally, we’ll start to see more and more companies begin to blend technology into there branding. I mean, tech already plays such a huge part in our day to day lives, so it’s not surprising that corporations like the fashion industry would start to mold it into our clothes. Keeping this knowledge in mind, I began to implement QR code’s into my Philthy Apparel gear. QR code’s are matrix barcodes that once scanned will immediately take the viewer to a designated url. Now a days, Iphone cameras have built in software that are able to read QR barcodes without having to have a QR scanner app. The best thing about a QR code is that they’re customizable; we have some basic ones placed on our clothing tags, that once scanned will take our customers directly to the shop feature on our website. We also had some of our Philthy logos turned into QR code’s too, to allow our audience to receive special discounts and exclusive products. Our goal is to make shopping easy and accessible. My generation is all about the short cuts! Why work harder when you can work smarter.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My clothing brand is called Philthy Apparel. It’s a brand made up of mostly street wear attire, with a mix of comfort and chic. The best part about the brand is it’s originality. Before opening shop, I did a lot of research about E-commerce and it’s vastly expanding industry. I love how drop-shipping and Shopify make starting a business so simple, and yet, I noticed that everyone sells the same stuff in there websites. I never wanted to be so cookie cutter! Philthy is unique because It’s different. From the logos, to the designs, and everything in between; and now that we’ve started adding QR code’s into our apparel we’ll be setting ourself even further apart from the rest. My favorite saying to describe my brand is “Be Y.O.U” because you should never be afraid to Be Your Own Unique!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m a home body, so I live with my best friend (my boyfriend). But, if we were to go out for a night out of fine dinning and drinks, we’d go down to The Henry in Phoenix and order our favorite chicken sandwich with croissants as buns. Best sandwich in town!
Who else deserves some credit and recognition?
I’d like to give a shoutout to my family. My mom and dad for the love and support they’ve given me over the years and to my little brother who has been one of my best friends in my life. And a special shoutout to my boy friend Ricky for pushing me to be the best version of myself. For standing by me and for believing in me even when I wanted to stop believing in myself. I love you all so much!
Youtube: Philthy Apparel
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