We had the good fortune of connecting with Fernanda Velasquez and we’ve shared our conversation below.
Hi Fernanda, why did you decide to pursue a creative path?
To pursue a creative and artistic career has been a way of expression in a world where finding the right words at the right time is almost impossible. I have always had difficulty expressing my emotions and who I am through words alone which is why I went for an artistic and creative career, despite the warning signs. Because physically bringing your reality to others is difficult but not impossible. Fashion is my key to saying what I feel, who I am, where I stand, and where I am going without saying it but showing it. Depending on the mood or idea I am going for the mixture of textures, colors, fabrics, even stitches transmit something. Pursuing a creative career has opened the door to expression with different materials allowing me to make my mark in this world.
Please tell us more about your career. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
As an artist or creative it is never easy to get to where you are and to me it is no exception. I think the hardest part is self-sabotage. Overcoming the constant comparison and idea that what you just created might not be the best is a constant challenge. Having the right team or in my case support group is what has helped me overcome this. As a creative you are often times your worse judge. You get to see all of your work and its flaws. You see what could have been done better and therefore become biased about it. More often than not you need an outsiders perspective to tell you the truth about certain creations. Whether you like it or not. That is what I do with I start to overthink certain pieces. I ask my dad or friend to tell me what they think of it. The lessons I have learned is listen to your gut and follow it because more often then not it guides you to exactly what you are trying to say or express. Sometimes outside opinions are not that helpful and you need to learn when it is time to shut them out and just do your thing. I would like the world to know that I am a Hispanic fashion graduate that is has a brand around the idea of giving unwanted clothing a new use by renovating, redesigning, and hand embroidery personalization. This brand started a year ago when I was about to enter the fashion industry and noticed the negative connotation fashion has with the environment and how there is a lack of individualism within fashion. (Ironic, I know). I decided to start this brand as a way of raising awareness through the different uses that a certain piece of garment can have. With embroidery being what gives the garment it’s personality. My Hispanic/Mexican heritage has taught me that nothing or close to nothing is to be thrown away, Everything has another use and with that in mind the idea evolved to what it is now.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My friends and family that have supported me through my up’s and down’s in this cutthroat industry and the newly found mentors that encourage me through their knowledge and expertise. Thanks for pushing me. Also, the university (Arizona State University) that gave me the opportunity to study fashion in one of the fashion capital’s of the world.
Jose C. Photography