We had the good fortune of connecting with Frank Morales and we’ve shared our conversation below.

Hi Frank, what do you attribute your success to?
Kaizen, which is a Japanese business philosophy of continuous improvement of working practices and personal efficiency is a discipline I unknowingly adopted early in my career. As the company owner, I worked over 40 years in Software development and had to continuously learn new operating systems, hardware, and accounting platforms. As soon as I learned one thing, it was outdated, and I had to learn the next innovation. During those years, I was also lucky to have worked with over 20 vertical markets, more than 600 companies, and I trained thousands of people. This all made it easier for me when I transitioned 15 years ago to Sales and Management Training and Coaching. Constant learning and improvement are key!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As the owner of CoachingWIP, my mission is to provide affordable sales and business training, coaching, and mentoring to professionals, and especially solopreneurs. When I started my first company over 30 years ago, I worked as a lone wolf, insisting on doing everything myself. I never thought to seek out guidance from someone smarter, with more experienced than me. Once I started training, coaching, and helping others, the AHA! Moment presented itself.
My curriculum includes lessons on Processes, Psychology, Strategies, and Tactics so that professionals can work smarter, not harder.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I have friends from Europe visiting from time to time. So, this one is easy. As a native New Yorker, Manhattan is the starting point: The Museum of Natural History, Planetarium, The Met, Guggenheim, Rock Center, and wind up in The Village. Food? Pick it, Cuban, Italian, Seafood, Steaks, Vegetarian, Vegan, Pretzels, I mean come on. Stuff to do outside NYC would include, New Hope, Jersey Shore, and Cape May.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
After this long a career, this is a tough question. Many of the companies I learned about technology are no longer in existence. Every person I have ever met, intentionally or unintentionally taught me valuable lessons. Lastly, as a voracious reader, my library is overflowing with hundreds of books on psychology, strategies, tactics, questioning techniques, sales, management, philosophy, and I can go on. So. I’ll only mention some favorites: Buddha, Gladwell, Canfield, Duhigg, Eckman, Voss, Kaku, Dweck, The Dalai Lama, and life itself.

Website: https://coachingwip.com/

Linkedin: https://www.linkedin.com/in/frankmorales/

Image Credits
Steve Wagner

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