We had the good fortune of connecting with Heather Cox and we’ve shared our conversation below.

Hi Heather, we’d love to hear about how you approach risk and risk-taking.
“If you risk nothing, then you risk everything.” – Geena Davis Four years ago, I took the biggest risk of my life. I knew I had just made the best decision I could ever make, or the absolute worst. But I just kept asking myself, what did I want my life to look like when it was all said and done? At the time, I was working a corporate job, averaging about 50-60 hours per week making less than $35,000 a year. I took a leap of faith and invested $5,000 of that money into a coach to help me launch my own business. People laughed at me, asked me what I would do when I ran out of money. I’d always been one to follow the crowd, to follow suit in what society taught me to do. Graduate high school, go to college, graduate college, get a salaried job with benefits. And so I did. But I kept asking myself, is this what life’s supposed to look like? Working my life away in a job I didn’t have a passion for? The answer is no, it wasn’t. There’s a life filled with passion when you take risks and step outside your comfort zone. Investing that $5,000 was one of the most uncomfortable decisions I’ve ever made. But it was also the turning point that changed my entire life. If I never took that risk, I’d still be working in my corporate job. I’d still be digging for happiness. I’d still be wondering when my “big break” was coming. But more than anything, I wouldn’t be living out my passion of changing women’s lives through their health and fitness. Taking a risk is one of the most uncomfortable things we can do in life. But if you never take a risk, you’ll never know what’s on the other side.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
One of the biggest things that separates the successful from the unsuccessful…

Accepting that failure is a part of your success.

Making this one change, is what helped me to change my life. Failing every diet led me to my career. Being turned down for a promotion pushed me to quit my job to start my own business. If I never had the opportunity to fail, I never would have the opportunity to learn.  It wasn’t that I couldn’t sustain a diet, I just hadn’t found the right one yet. It wasn’t that I wasn’t qualified for that promotion, there was just another path I was to be led down. Failing is what led me to start my own business. And while society might preach differently, think about some of your own experiences. After you fell off your bike, you got back up and tried again until you got it right. After you failed a test, you studied that much harder for the next one. When you start to shift your mindset of looking at failure as a lesson rather than a roadblock, the possibilities become endless. I think success is often looked at as luck. The person who has it all got lucky. But that person is no different than you and I. They were scared to take the risk, but they were more afraid of what would happen if they didn’t make the change. That’s what I was afraid of. As much as I was afraid to leave my corporate job, having that steady paycheck and benefits provided to me every single week.. I was more afraid of living a life of regret. Living a life of “what ifs..” You’ll always have the “what if it doesn’t work out”, but what if it does? That scarcity factor doesn’t go away, the risk of failing is always in the back of your mind. But if you never fail, can you ever succeed? If I never fail those diets, I never find the correct way to lose weight while still eating foods that I love. If I’m not denied that promotion,  I never have the push to start my own business. If I never start that business, I’m not given the chance to change over 100+ women’s lives through their health and fitness. Just because you’ve failed at something, doesn’t mean that it can’t be done. It just means you’ve found all the ways not to do it. Building a business is hard, taking control of your health is hard, finding a job, moving to a new city, that list is endless! We all face different obstacles everyday of our lives. But if we never go through those difficult situations, it’d be that much harder to appreciate when we do succeed. If there is one thing that you takeaway, let it be this.. Failure is the key to success. If you never give yourself a chance to fail, you’ll never give yourself the chance to succeed.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Arizona has so many unique places, but let’s try to give it my best! One of my favorite places in Arizona is Sedona, especially if you like to hike! The views are unmatched and there are numerous trails to choose from, whether you want easy, moderate or difficult. If you like a good view, Devils Bridge is definitely one to check out. Once you’re done hiking, you can head uptown to grab a bite to eat, pick up some souvenirs (don’t forget to stop at Sedona Candle Magic!) and take in all the views of the red rock scenery. After a good day or two in Sedona, it’s back down to Scottsdale where I reside. But don’t think we’re done hiking yet! Hikes in Scottsdale & Phoenix might not have the red rocks, but they’ve still got the views. Camelback Mountain, Sunrise Trail, Piestewa Peak and Tom’s Thumb being a few of my favorites. Now that we’ve worked up an appetite, the food scene in Scottsdale is unmatched. Whether it’s grabbing a burger from Cold Beers and Cheeseburgers, some Brussel Sprout Nachos from Diego Pops or a delicious bowl from The Montauk. However if you’re into more of the brunch scene, The Breakfast Club, Hash Kitchen & Butters Pancakes & Cafe won’t let you down. And if you’re looking for something a little more Sunday Funday, R&R’s got the vibe. Whether you’re visiting for the food scene, hiking or just a little getaway, Arizona has got it all!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Where to even start.. There are so many people, books & podcasts who have helped to influence and guide me over the past few years. My family and friends for always supporting me. My first business coach, Sterling Griffin, for teaching me how to build & run a successful business. My health coach, Nick Komodina, for teaching me to be a better coach. My clients, for giving me the opportunity to guide them in pursuing a more confident version of themself. The countless books I’ve read that have helped to shift my mindset into believing that I am capable of whatever I set my mind too. Jen Sincero, Tony Robbins and Rachel Hollis being a few of my favorite authors. The numerous podcasts that I listen to daily including Andy Frisella, Rachel Hollis and Lewis Howes. That list could go on.. I wouldn’t have the success without the support, encouragement and guidance of everyone listed above.

Instagram: @heathercoxfit
Linkedin: https://www.linkedin.com/in/heather-cox-1b20143a/
Facebook: https://www.facebook.com/heather.cox.98622/