We had the good fortune of connecting with Jenny Jorgensen and Kate Worum and we’ve shared our conversation below.
Hi Jenny and Kate, what do you attribute your success to?
Our brand and our designs are centered around honest storytelling. We think the authenticity of our designs helps people automatically connect to the patterns and then develop a lasting connection to them when they understand the purpose and story… and of course, hard work. We hold each other annoyingly accountable and find time to make our passions a reality. We really believe in what we are doing and we think others can see that too!
Alright, so let’s move onto what keeps you busy professionally?
Oh my, I would certainly not call our professional journey easy – but, it has been a lot of fun. When we started the company we were both at a crossroads in our personal lives and we both shared an emotional opening ready to be filled. We individually made lists of what our dream jobs / lives would look like and they were extremely similar. We then designed this company / job to include all of the items on our lists. When we are faced with a challenge, the only way is through. We don’t want to go backward, so we go forward. We do a lot of googling and outreach to our mentors when we don’t have an obvious next step. It is rarely easy, but we’ve learned more in the last five years together than all of our previous professional years combined.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Minneapolis has amazing food, art and lakes. The first thing that has to happen is to explore the chain of lakes that weave through the city. We spend countless hours running and biking around the water when we need to escape the grind and the best spots in the city are all a few blocks away. We love doing work happy hours at Broders Past Bar on their patio in the Summer and meetings by the fireplace at P.S. Steak in the Winter. Lastly, the music and museum scene is one of our favorites of any place we have been. The Weinstein-Hammons Gallery in South Minneapolis always has the best art shows in town without fail and is run by the coolest lady in Minneapolis. The Walker Art Center and Mia are also two museums not to be missed. We walk these halls when we need a pick me up and always leave with our creativity restored.
Who else deserves some credit and recognition?
We’ve turned up our focus on brand development this past year with the help of Studio (https://www.joinstudio.com). this group or mentors and friends helps us stay on track with our goals and is full of other creatives at all stages of their careers who are ready to hear our concerns and point us in the right direction as well as celebrate our wins.
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