We had the good fortune of connecting with John Dyer and we’ve shared our conversation below.
Hi John, can you walk us through the thought-process of starting your business?
I had always loved business and planned on running my own business. Since around age 11 or 12 I always had some small business like selling candy to neighborhood children, raising sheep and chickens to sell meat and eggs and selling donuts with a mini donut machine on the street in Brazil. After the donut experience I gained real appreciation for a product with a long shelf life and my love of beautiful things and gems in particular helped lead me to start a gem business next. That “next” business has turned into what I have stuck with for over 20 years now.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our calling card is the unique and beautiful cuts we do on gemstones. So many dealers sell poorly cut or similar looking gemstones and often it is hard to tell one from the other just by looking at their wares. It is lacking in excitement and our aim is to have exciting and beautiful gems!
Winning many gem cutting awards over the years (58 as of now) has also helped the market to recognize that we cut gems with high quality, beauty and innovative designs.
There have been many challenges along the way, but by the grace of God each was faced and often economic hard times led to greater improvements in our website, cutting styles and other basic foundations of our current business model. Our business is far better established today because of steps God led us to take during difficult seasons.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am not big on touristy things, but many of the local rock formations are amazing and for someone who likes gemstones rock formations are. about the next best thing!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Fundamental to the success of my business is first of all God who has guided, blessed and given purpose to the business for all these many years. Without Him the business would not exist. And secondly my father who when I was 15 years old and wanting to start into the gem business said “I will help you get started.” More than 20 years later he is still helping and a major part of what we do!