We had the good fortune of connecting with Kate Morton and we’ve shared our conversation below.
Hi Kate, can you talk to us a bit about the social impact of your business?
The world needs to start talking about periods, my name is Kate Morton, and I love talking about periods so much that I made a company for it, Funk It Wellness. Roughly 1/2 of humans will have a period at some point in their lives, but we are shamed into silence.
Did you know that when you talk about your period, it can improve your health? Hear me out – if you suffer from heavy bleeding and cramps, but you think it is normal, you just suffer through it. If you talk to a friend about your cramps and learn they don’t have them, you realize it could be something to talk to your doctor about, and then you can get relief from your horrible cramps and live cramp-free.
Funk It provides natural solutions for anyone struggling with PMS to feel better no matter what day of the month it is, but we are more than just physical products. I realized that period stigma runs much deeper than I thought, and the antidote was to talk about periods. Our goal at Funk It is to empower and educate anyone who will listen on how periods are fantastic. Without periods human life would not exist as we know it – so why do we shame menstruators into silence and pain? At Funk It, we want to make talking about periods interesting, educational, and fun. We also want to support our community through free education, which we do through our podcast (check out the Period Chats Podcast) and our social media (slide in our DM’s anytime @funk.it.wellness). We will also have a free education center launching on our website in May, covering everything from periods to sex education.
The bottom line is supporting periods uplifts our whole community and allows us to grow and prosper together. My challenge to you is to bring up periods in the conversation the next time you are hanging out with friends or family – that is how we can end the stigma together.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Starting a business was never on my horizon until I became aware of the natural products for periods. Being a dietitian, I believe that food is empowering, and at the end of the day, I knew I needed to share Funk It with the world to help other women. We launched Funk It in the middle of a global pandemic, which came with quite a few challenges. I quit my job in January 2020 and knew this was my time to follow my dreams, but I had a lot of self-doubt over the past year, and overcoming that has been one of my largest successes to date. The biggest lesson I have learned is that we are often our biggest enemy, and believing in yourself is life-changing, so if you are reading this and doubting your ability, you can do it! If you could know one thing about Funk It – know that we are here to make sure future generations never have to feel shame around their period or their health and that we can’t do it without you!
Who else deserves some credit and recognition?
My Husband – Alex Morton
Alex took the time to learn everything he could about periods and has supported me every step of this journey which showed me how having a supportive partner can truly change your life.