We had the good fortune of connecting with Kevin Coles and we’ve shared our conversation below.
Hi Kevin, is there something that you feel is most responsible for your success?
The Most important factor of the success of our brand is identity. Raising Tactical Daughters isn’t about trying to sell items that you may or may not need. With our logo and name, we want everyone to remember what it is exactly we stand for and why. Educating, and training daughters and women everywhere to not feel alone, to not feel unsafe while going out. We want everyone to have the confidence they deserve as well as the fortitude to understand every situation and stay safe. We started our company because there was a gap in training, typically if you were tactically educated or trained you were a man, women especially young girls didn’t get any of that. Statistically women are more likely to encounter a situation where they would benefit from training, and unfortunately some of those situations end up deadly. With the birth of our daughter we didn’t want that to ever happen as any parent wouldn’t. But we also don’t want it to happen to anyone’s daughter or wife, sister, or mother. We aim to train and educate as many women and daughters as we can, and have taken steps to ensure that we reach those goals. We recently filed for our Federal Non-Profit, we did receive our Non-Profit for the state of Arizona, and we believe that was a necessary step in our branding to show that we love you all and want everyone to be safe, and we want to empower women and daughters everywhere.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Were mostly proud of how everyone has adopted our brand. When we started 2 years ago, we didn’t have any idea that it would get as popular as it did as quickly as it did. We ended up getting more popular faster than we even knew how to help. With your own business there’s always risk and challenges, and with being quickly recognized, we ran into challenges with not having everything in place yet. We thought it would be a great company and honestly small just in Arizona. We didn’t expect the nationwide attention or recognition, which were completely grateful for. We learned a lot the first two years and it wasn’t always easy, but that just meant we were right where we were supposed to be. And we were completely honest and upfront with our following and they’ve been there with us through every step of the way. We knew what we wanted to do, but what we didn’t yet know was how, which can be intimidating. We asked our following, other businesses which we’ve come close with and over that time frame have really shaped our brand and it’s becoming exactly as we’d hoped it would. One thing we would love the world to know is that although most of our attention is from the 2A community, our company isn’t just about guns. It’s much more than that, its stress management, decision making, and setting goals for yourself. Daughters and women everywhere deserve the right to be trained and safe, whether you like weapons or not there’s a place for you at Raising Tactical Daughters.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Haha so we are based on the Northwest side of phoenix and there are great places everywhere. It would really depend on who the person was and what they would be doing here. If my mom came down, she would certainly want to go to breakfast. There’s a great place in Glendale, AZ called Biscuits that has the best breakfast food in town. (were not affiliated with Biscuits) but wed love to be! We would then more than likely hit a show or go to the Lake and hike. We love being outside so no matter who comes and visits we would end up outside somewhere. And then I am completely biased but, we’d go to Texas Roadhouse for some steak. I absolutely love that place! (they have the best rolls). And end the night with some type of board game.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There’s a close friend of mine that helped us get started. He owns his own business, and helped guide us in what we actually needed to do to get started. When starting your own business it can be a lot. There is a lot of paperwork and forms to file, and our fear was we missed something or did it wrong. Our Friend Willie helped us navigate all of that from the beginning and has always supported our mission. We’d also like to thank all of our followers, without you we would just be a brand with a really cool logo. Seeing all of you empower each other and stand together really keeps us going, it’s turned into a family movement and we couldn’t be more proud and thankful.
Kaylea Brooke Tristyn Molly Shelby