We had the good fortune of connecting with Krystle Robinson-Hershey and we’ve shared our conversation below.
Hi Krystle, how do you think about risk?
I believe that risk allow you to be vulnerable and experience a decision in a way like never before. I am a risk taker with opportunity, as well as in business. In my life and career I feel taking calculated risk has been the best decision even when difficult. There have been advances, jobs, travel and so many new experiences because I took a risk that many wondered why or how it would work. I believed that the next step would lead to something bigger. I never want to look back and see a bunch of “should have, would have “so I try to push life forward.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Sage & Elm Apothecary was a very difficult journey to begin. I made lots of mistakes, and made a lot of products that I had to throw away and start again. I worked so hard to attend shows, and get my products in front of as people as possible. The most difficult part of the process was attending a show and maybe not making the money I desired or enough to fund the next show. I knew no matter what I had to keep going, because how would people know about all of our products if I never showed them and set my products apart from others in my same industry. It was not easy I struggled so much at times. I battled with loosing my youngest brother to addiction, attending grad school, juggling a growing business raising five children and being a wife. I remember my first year of business I couldn’t afford to attend a show that was expensive to me early in my entrepreneurial journey of Sage & Elm Apothecary, I sold a bunch of stuff I owned to pay for the show, and was in tears when I made the money back within the first 3 hours of that show and had many hours left to work…….I felt I finally proved to myself I could do it. Sage & Elm Apothecary was created after I found my brother battling a drug addiction, I wanted to cope with that heartbreak. So in an effort to cope I began making products, and sharing those around me. So when I decided to revamp the brand and create everything with plants, I wanted to connect others to selfcare through plants, wellness and balance.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting I would take them for breakfast/brunch at Neighborhood Jam or The Hive. Enjoy the “Bradford House” with tea. A list of fun thrift stores and retail therapy like OPP& ATT, Bad Grannys and estate sells. Will Rogers Park, Scissortail park to roller skate.
Lunch or snacks at “The Collective”….
By the afternoon lets tour Contemporary Art Museum and Ebony Iman & Muse artwork.
Then a complete tour of all the beautiful murals here in the city……Amazing pastries from Signature Bakery.
I would schedule a photo shoot with Scott Vo, and cocktails at Kindred Spirits or Paseo Daiquiri and dinner at Black Walnut or Mahogany.
Who else deserves some credit and recognition?
I would like to say thank you to my family, friends and community. Literally late night and early mornings have been the backbone of the humble beginnings of Sage & Elm Apothecary. My husband encouraged me to start Sage & Elm Apothecary, and there have been other community members such as Northeast Oklahoma City Community & Cultural Center, Lillian Timber Farms and so many more to name. Reading powerful books like “Acting Up” by Janice Howroyd was such a helpful tool,”The E-Myth Revisited” by Michael E. Gerber, and “Founding FUBU” by Daymond John, have strengthened me along my entrepreneurial journey. I am encouraged and renewed by stories of humble start ups and triumph.
Photos Credits: Scott Vo Valerie Rollins