Meet Kylie Bowen | Equine Business Mentor + Marketing Strategist

We had the good fortune of connecting with Kylie Bowen and we’ve shared our conversation below.

Hi Kylie, what is the most important factor behind your success?
The most important factor behind the success of my brand is the shift in my mindset from just one of chasing the dollar to intently serving my clients and customers. In my former business as a full time horse trainer, sales broker, and clinician, I had a scarcity mindset that only allowed me to say ‘yes’ to every dollar that came my way, without thinking wholly about the bigger picture and adding as much value as possible.

By pivoting my business model into one that is built to serve, educate, and guide other equine business owners towards their own versions of success through sharing my story of struggling with burnout and other mindset blocks, I have cultivated a much healthier relationship with my clients and customers.

I thrive on authenticity and alignment, and that has been the biggest game changer for business success.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The day after I graduated high school, I jumped into the life of a business owner. Training horses, brokering sales, and teaching horsemanship clinics were a lifelong passion of mine. The thrill of taking a horse from step one to infinity was the dream.

This business lasted just shy of five years when I hit burnout in a massive way. My desire to go to the barn was dwindling, my personal life was facing challenges, and ultimately I stepped away from that business in order to get my head on straight.

Although those few years that I stepped away from business were some of the most challenging, I wouldn’t trade them for the world. It truly taught me about being resilient, intentional, and coming from a place of serving.

I have since pivoted my business model into helping other equine business owners navigate their mindset, organization, and marketing techniques so as not to hit the point of burnout and overwhelm (plus other business mistakes!) that I had experienced.

There are many business mentors in the world, but very few to help navigate the horse industry, since it’s not a very broad niche. I love seeing my clients’ passions turn to life and help them present their best foot forward in what can often be a very stressful industry to thrive in.

While there are several things I learned during my period of rest, the most important is to remember to show grace to yourself for the mistakes you have made and will make in the future. We are all imperfect as we navigate the stormy and sunny seasons of life and business!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Coming from the more southside of the East Valley, I love a great night out at San Tan Flat in Queen Creek, AZ. The food is great, the drinks are cheap, and there is usually a live band — which means dancing!

Other places I absolutely love are any of the breweries in Tempe or the local music venues. Not many people know this, but I’m a huge rock ‘n roll fan and have many friends in the local scene! Oftentimes a Friday night will consist of me showing up wherever my friends are playing to support them. Places include the Rebel Lounge and the Marquee!

Downtown Gilbert is also one of my favorite places to go for a bite to eat, get a few drinks, and get a dessert. There’s a secret speakeasy bar down there, too. It’s a highlight every time we go.

Who else deserves some credit and recognition?
During the midst of what was arguably one of the lowest points of my life after ending a toxic relationship and stepping away from the business of my dreams just a few short years ago, I had met up with a dear friend/mentor of mine over coffee.

She has always had a way of breathing life into those that surround her with a fresh take on what happens next”.

It was when she brought up the word “intentional” that completely shook my world upside down – for the best.

Living life with intent and purpose for the things you want to achieve and the person you want to become was the main point of the message my dear friend was conveying. It is never too late to rewrite the narrative of your life.

From that day forward, I went from letting life drag me into a dark spiral to waking up with a goal, a plan, and a vision for how I want my life and business to evolve. I can’t thank the beautiful Sharaya Maples enough for that wakeup call!

Instagram: https://www.instagram.com/crossbowequineco/

Facebook: https://www.facebook.com/crossbowequinellc

Image Credits
Professional Headshots: Amanda Chapman Photography