We had the good fortune of connecting with LiLi Kosek and we’ve shared our conversation below.
Hi LiLi, what is the most important factor behind your success?
This is an interesting question. My business hasn’t achieved the success that I expected yet. There is still a long way to go, but we are happy with what it has built up and returned to us so far. I would say we target the right products and plan for big are the key. Target the right products– To start a business, choosing a right product and make sure the product is in huge demand in the market is the key. Once get success and experience with the initial product then create a new product line which is related to the initial. Keep exploring and repeating. Plan for big– Never set up your goal by numbers such as amounting what sales volume you want to achieve yearly etc. Set up a big plan like you want to change people’s mind /idea or you want to hire more employees and return to the society.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Our company- Say Yes Group was founded in 2008 in Hongkong, we export home textile and millions of units of hotel supplies worldwide yearly. When I move my life here in the USA, I expanded our business here and launched a fulfillment center for home textile products like bedding ,rugs and etc in Arizona in 2016. We also registered our own brand “Say Yes Bedding” which supplies to most main e-commerce business in the USA. Say Yes Bedding features on fun and unique printing design for all ages from toddler to teens and adults. Our bedding products could be a part of room decoration idea rather than just sleeping items. We are very pleased to see how our end users /customers enjoy the fun that brought by decorating their rooms around our products. We are also very proud that our products has helped booming the sales for the resellers and wholesalers.
Nothing is easy in business, especially for a woman owned business:) , When I moved here from China in 2015, I barely have friends, I was also not quite understanding what was going on with the society. In the spring of 2016, with a little help of a Chinese accountant that I found from a local newspaper. I set up the company and rebuilt our website in about 4 weeks . Few months later, I participated a few trade shows trying to figure a way of expanding the business and getting buyers for Say Yes Bedding. I did not get any strong leads that I expected for. Few hotel buyers and chain stores buyers asked for samples but didn’t end up with positive results. But ,luckily, during the trade shows, I learned that we could actually be a supplier to the most e-commercers. Our first drop ship customer was Houzz. they introduced us to the whole world of drop shipping and direct fulfilling. Then later on,Amazon contacted us telling that they want us to be their 1st party seller. Today, we fulfill orders daily from 5 main e-commerces in the US. We are looking forward to get our loyal and repeat customers to shop directly from our websites. We also continue to attract more resellers and dropship vendors to carry our products.
What I have learned from owing a self-own business is Never give up, Keep trying and Do the right thing is more important than do the things right . It could be very stressful of owning your owned-business especially from the beginning. I had stress coming from capital money, suppliers and manufacturing and the marketing. I still remembered that the feeling of paying my first month 4500 Yuan rent money for my first show room/office in Guangzhou China back in 2008. Instead of getting paid monthly from an employer, there I had to pay monthly to some one else. that was very challenge and stressful for a young ambitious lady right then. However, nothing could beat me down. Today. I have overcomed high and lows in business. I have experienced so many hash and difficult cases in international deals. I am more than clear than any past days of what I wanted to do and achieve in future. We want to keep growing and hiring more people and benefit more families. Keep influencing and inspiring people’s idea on room decorations. We will keep enlarging our products categories in order to fulfill the demands.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Highly recommend old town Scottsdale . Chandler fashion mall. Be sure to eat in a nice seafood restaurant called High Tide in Gilbert
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to give special thanks to my husband Jason, He has been supporting my business from the beginning. he help taking care of the important little details of the company such as insurance, warehousing and office supplies etc. He is also a good listener. Whenever I have new idea or new concept coming up. he is always the first one that I would like to share to : )