We had the good fortune of connecting with Patrick Kenger and we’ve shared our conversation below.
Hi Patrick, can you walk us through the thought-process of starting your business?
I knew early on that I wanted to do my own thing. Being a bit rebellious and wanting to help others is a classic recipe for entrepreneurship. I tried a few different ventures, but nothing took. I remember spending countless hours trying to start a t-shirt company with my younger brother, but it flopped. The only time the doors opened up for me was when I looked at what I had that could help others, not what I wanted for myself. When I focused on what I was best and how that could profoundly improve people, things took off. I had a unique skillset – men’s style & fashion – that I could use to change lives. I coupled that with insanely hard work and an entrepreneurial mindset, and that was it. If you focus on giving something unique and helpful to the world, the world rewards you. We don’t need another t-shirt brand.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business started as a way to help others in a very unique way. Lots of men are intimidated by style and fashion. I’m a regular “guy’s guy” who is able to distill things down for them, making style easy (and making them look better than 99% of the other guys). I’ve been in business for over half a decade now, and it wasn’t easy. Although I don’t know a business owner in the world who would say entrepreneurship is easy. The way I pushed through was for others. If I was doing it for myself, it would have never seen the light of day. I had an “ideal guy” in mind every day I was building the business. Telling myself, if you can change this guy’s life, it’s all worth it. Now I get guys that have credited me as the reason they met their wives. That’s powerful stuff and makes me work harder.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m a big foodie and I live in Scottsdale, so restaurants are a must. If I was to spend a day here with a friend… We’d ideally stay at one of my favorite places – Mountain Shadows. I love the pool and the decor. We’d likely wake up and take a morning cruise over to FourtillFour – one of my favorite coffee shops for their Saturday morning Porsche car show. After that, get some cycling in on the canal up to Osho for a late lunch, then bike up and around Camelback Mountain (something I try to do every weekend). Finally, we’d head to dinner at Francine – a new south of France inspired restaurant.
Who else deserves some credit and recognition?
Besides friends and family, I’d say a terrible manager I had at a previous job. It sounds strange, but that man lit a fire under my butt to do anything possible to get out from under him. It was the motivation it took to struggle through early mornings, long nights, and weekends working on my business. At the time, it was hell. Now, it’s one of the greatest things that ever happened to me.