We had the good fortune of connecting with Richard Latimer and we’ve shared our conversation below.
Hi Richard, how did you come up with the idea for your business?
At the start of the coronavirus pandemic, I found myself at home cooking almost every meal. I wanted to expand into new culinary cuisines, but I found discovering new recipes to be challenging. Recipe search results often displayed great recipes, but I found cooking website layouts often required endless scrolling caused by poor placement of text, ads, or videos, that, while complementary to the recipe, could often make the usability of the website cumbersome. I wanted to come up with a solution that would encourage me to discover even more recipes. I realized that if you can make something easier, you’ll want to do more of it. The solution for the Repibox.com browser extension came out of the idea of exploring how to modify the layout of a recipe website to be more user friendly and accessible, while providing a way for the original content creators to earn clicks and ad impressions on their site.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I originally started building Repibox, I was building a solution that would motivate me to cook more. However, as I shared Repibox with others, I learned it can make a big impact by helping a broader audience. Through my consultation with Carrie and Pablo at liveaccessible.com, I learned Repibox can play a big role in making cooking websites more accessible for the visually impaired or individuals with reading difficulties. While the current version of Repibox improves accessibility in some areas, I’ve learned there is still a lot I can do, such as improving how Repibox integrates with navigation commands in screen readers. On a related thread, some content creators are afraid that because Repibox is a browser extension, it might block their advertisements. I’ve had to explain that Repibox requires visiting the original recipe url, advertisements still load when Repibox is installed, and closing the Repibox recipe card takes just 1 click. Unfortunately, not everyone appreciates the benefits of accessibility in software, so Repibox doesn’t run on certain domains when requested.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m currently on vacation on the Big Island of Hawaii, so if it’s okay, I’d like to talk about a recent place I visited. When you grow up living in the city, you forget how powerful and beautiful nature is. I recently visited Akaka Falls State Park, which is a huge giant majestic waterfall surrounded by wild orchids and lush bamboo in a rainforest. I learned there is this tiny fish called the ʻoʻopu ʻalamoʻo that swims up the 442-foot waterfall when it is time to spawn and return from the ocean. If a friend was visiting and needed encouragement, I’d bring them to Akaka Falls and remind them this little goby fish is able to swim up this giant waterfall, so don’t forget anything is possible.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to do a shoutout to Carrie and Pablo Morales, who run liveaccessible.com. The focus of Live Accessible is to share about technology and encouragement for people who are blind and visually impaired. Carrie and Pablo have been a huge support in helping me learn how to build Repibox so that it can be an assistive technology that makes cooking websites more accessible. Another big support has been my friend Caleb Riutta. Caleb started his own web design firm called dusk-digital.com and he is one of the few friends who understands how hard it is to start a new business. As an entrepreneur, I realized how important it is to surround yourself with friends who have shared similar struggles and can help you problem solve. Finally, my other big support is Jason Baik, who has been helping me with another business I started called Veritas Buyers. Jason has been incredibly supportive when I shared I had this idea for Repibox and I really wanted to make a difference in how we cook at home. Jason has been handling 100% of our New Jersey deals at veritasbuyers.com/new-jersey/ and I wouldn’t know what I’d do without him.
Other: I’m also the founder of https://veritasbuyers.com/