We had the good fortune of connecting with Sarah Glidewell and we’ve shared our conversation below.
Hi Sarah, do you have any habits that you feel contribute to your effectiveness?
Being an entrepreneur and a creative, some habits that have played a crucial role in our growing success are: 1. Our willingness to fail – especially being in a business that no one has paved before us, there are no clear answers in how to correctly move forward. It’s been up to us to just try our best and take the failures as they come.
2. Our ability to manage disappointment – it hasn’t been easy but we’re patient with ourselves. Since none of this process has been linear, its come with a lot of really high highs and really low lows, and for us, being able to navigate the lows with clarity of thought has played to our advantage.
3. Our consistency in putting the client first – as long as we make that our consistent priority, no matter what failures have come our way, our clients have worked through them with us, because they know we’re putting them first.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I always tell people Airbnb is one part math, one part art. With any real estate investment, the numbers have to make sense. But you don’t control the numbers, you just assess them. You take a look at the property price, the renovation costs, the returns that market is seeing, and you assess the difference between a good investment and a bad one. And that phase is crucial in your airbnb strategy, but the only part you have control over that impacts your end ROI is the design – or the art. Airbnb is an emerging industry, and because of that there’s not as much data on how design impacts your ROI. Over the last two years we’ve enjoyed leading that conversation and collecting data on how important our art is for investors. We’re seeing anywhere from a 15%-30% increase in ROI when an Airbnb property is done well vs. one that has mismatch furniture and decor in it. SO for us, we’ve found a niche where our art is giving airbnb guests a better overall experience, and simultaneously is putting more money in our clients pockets. It’s amazing, and its been incredible to watch something we simply loved doing, turn into something much larger.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In Fort Worth, I like my side of town best – the near South Side or SOMA district. I love all the bars and restaurants and artsy eclectic community.
Who else deserves some credit and recognition?
My shoutout is honestly to my husband. He is 3 years older than I am and has been one step ahead of me for our entire relationship. He had started a business and our goal was for him to make the capital and for me to make that capital grow – and airbnb was the vehicle that ended up making the most sense to try and pursue that. With him being in tune with where my talents and interests were, for him to be able to point me in a direction so perfect for me, and have it turn into what it has, has been life changing.