We had the good fortune of connecting with Sonia Martins and we’ve shared our conversation below.
Hi Sonia, we’d love to hear more about how you thought about starting your own business?
What started the business was a challenge. My partner and I were doing a face mask and we were reading the ingredients and looking at the price, he turns to me and says ‘we can make a banging mask, with better ingredients and for less than that’, my first thought was ‘not another project’ I had been diagnosed with depression and I was still learning how to manage the symptoms and the medication, the last thing on my mind was work or a project. Instead, I said something like ‘okay, let’s try it and see’ and we did. We bought small quantities of ingredients and became our own guinea-pigs. My partner is very passionate about fragrance, he knows a lot about ingredients and scents, he loves researching about every single aspect of them. I love skin care and before my diagnosis I was really into trying new products, I lost interest in that along with other aspects of my life. We decided to combine both experiences and see what came up. We also wanted something that was capable of soothing my eczema and not make it flare up, or irritate it further. Sacred Glow was the first mask we created (we only have 3 products in our line-up: Infinity Blue was created after Sacred Glow and inspired by the pantone color of the year and a serum, Sacred Serum, where a single batch takes 3 months to make) and we were both happy with the result that we decided to go ahead and create a brand for it, Sacred Skin. We hope that with our products, and less steps than some other skincare methods and practices require, people achieve the same results, which means that even on days where one doesn’t feel like it, or the 10-step-routine is too intimidating, you can wipe your face and apply some serum and you are good to go.
What should our readers know about your business?
One of the aspects that sets us apart from other brands is the commitment to quality and honesty. We just don’t pay lip service to a label, but we hold ourselves to a high standard. We talk the talk and walk the walk, and we put a lot of time in research to make sure we do walk that walk. Every ingredient is researched extensively. For example, there are numerous grades and types of frankincense, as well as differences between countries, and some types have higher concentrations of boswellic acids so prized in skincare. Rather than settling for a lower grade of frankincense, we source what is known as Royal Green Hojari frankincense from Oman regarded as one of the highest qualities of frankincense in existence. Even among individual ingredients there is a range of quality and time, effort, and research has to be taken to ensure we actually get the best.
We are a relatively new business, we still have a long road ahead of us, but we are ambitious and risk-takers. I am from Portugal, and we have a saying there “quem nao arrisca, nao petisca” which can be broadly translated as “if you don’t risk it, you don’t win it”. This is almost a personal motto for me. Starting Sacred Skin was a big risk, will it pay off? I don’t know, but I believe in it, and that is enough to keep me going forward and I also have a strong feeling that it will pay off. You know that gut feeling you have sometimes telling you you are close? I feel that, and I am listening to it.
Looking back, I think risk has always played a significant role in my life, I guess at the time that the situations happened, it didn’t feel like taking a risk, it felt like I had not a lot of other choices, so I took a chance on one, arguably the ‘riskier’ one, for instance moving out of my hometown to London, changing careers from the medical field to a creative industry, moving over here. What I knew was that something had to change. Even if for the outside world doesn’t look like it was worth the risk, it was worth to me, by taking all those chances, I learnt something about myself that I wouldn’t have otherwise and it gave me some truly unique opportunities.
To me, the best outcomes always come from risk, and I will keep taking them.
We want the world to know that everyone has the right to the best skincare possible. If you are going to invest in a product, it’s only fair to expect that the product invests in you. As a brand, we hold ourselves to very high standards, these guide our process of development, product and ultimately final result to the customer. You should expect nothing less of us, and we expect nothing less of ourselves.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Sacred Skin is passionate about nature, and the many ingredients found within it. What better way to start this day than a trip to the majestic Desert Botanical Gardens in Phoenix and to finish the evening, drive a few hours towards Tucson and visit Kitt Peak for an evening of soaking up the Milky Way and reminding us of our place in this beautiful Universe.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Family is always relevant to give a shoutout to. Definitely a shoutout to our parents for not only being the test-subjects but also being very supportive and encouraging of our new venture. We want to include the following lovely people on instagram for their support and feedback: @inspiredliving365 @aurademaite @tarot_with_shizu @mom_of_curlyfragrance