We had the good fortune of connecting with Tashana Mitchell and we’ve shared our conversation below.
Hi Tashana, can you walk us through the thought-process of starting your business?
The thought process in starting my business was for my daughter, who was born with RETT SYNDROME, and other individuals that have a developmental disability and have need for great, quality care. ” RETT SYNDROME is estimated to affect one in every 10,000 to 15,000 live female births and RETT SYNDROME is a rare genetic neurological and developmental disorder that affects the way the brain develops, causing a progressive loss of motor skills and speech. This disorder primarily affects girls”. At this time, there is no cure for this disease. Being a parent of someone with special needs is hard work, especially when you factor in the day to day life challenges we all face. Society does not try to understand our disabled population. I have seen community members( police, teachers, hospital workers, etc) treat the disabled population like they are less than HUMAN
simply because they have no training or understanding on what their needs are. In the past, we invited the Mayor of Tucson, the Sheriff’s Department, and the Police department to our Agency Spotlight on Disabilities, and not one of them came. This was to be a monthly spotlight event discussing different disabilities for the community to learn and understand what our individuals face day to day. We wanted to spotlight our members and show that just because they are different, does not mean they do not possess great quality’s and skills. I feel I am a “voice” or “advocator” for my daughter and any individuals like her. This business is personal for me in many ways- anything I add or open with the agency is something that will assist my daughter in her life and this why I do what I do. I have used other agencies in the past and I feel that because they may not have a loved one who is actually using the services, it may not be personal for them. To some, it is all about the money. I know I will not be around forever, so in building this company this is my way of walking in my purpose, the purpose GOD has for me and also ensuring my daughter has a legacy when I am gone. We hire parents to work for their children or adults, along with other family members because I feel it is important to have the families who are already apart of their lives help with the care and get paid doing it. Most big companies have no sympathy if you can not come into work because your loved one is having a meltdown or has yet another doctor’s appointment and usually they lose their ability to provide for their family because they lose their job. We also look for compassionate, caring, and understanding providers to hire even if it is not family, who want to make a difference in someone’s life. This also helps them learn some level independence based on the extent of their skills.
Alright, so let’s move onto what keeps you busy professionally?
In my professional career, I have always cared for people in some capacity. Whether it was a nursing home, assisted living, or as a phlebotomist, I provided some level of care for people. When I deal with someone, I empathize with what they are going through. This helps me remain humble and show compassion. I am most proud of starting my company and the people lives we touch daily. We are, like any other business, not without our problems but we strive to be the best we can be daily. We always ask ourselves what can we do better than what we did yesterday. The lessons I have learned along the way is that people will try to take advantage of you when you have a good heart. I have learned not to let it bother me and to keep it moving, walking on my purpose. What others think of me is not my business. It is not easy to get to where I am right now because I am new to this state and it is not what you know but who you know. I am not a quitter and know over time, with my perseverance and hard work, we will continue to grow. I face daily challenges of just trying to keep my doors open and combat the politics of being in the health care business.
What I want the world to know about our brand is that we are family oriented, small but mighty, and plan on being around for years to come. We are also expanding into other states and looking at ways to raise the standards that come with providing home health services
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout is dedicated to my daughter, RAYANA. She is a warrior who everyday, gets up and does not let RETT SYNDROME stop her from doing her best.
Linkedin: Tashana Mitchell
Photos credit by Brian Wyatt Jr- B-EZ GRAPHICS