We had the good fortune of connecting with Tyler Valencia and we’ve shared our conversation below.

Hi Tyler, can you walk us through the thought-process of starting your business?
The decision to start my own business has to do with two things that have to do with my personality. One of the traits I possess that has to do with working with others, involves having to believe that the other individual can help me achieve a higher standard. A personality trait test might score this attribute less favorably. However, through my years of building experience and working for other companies, I learned what not to do with my own business, and what I should strive for. These experiences acted as a framework but also as the motivation to work hard towards success so that I didn’t have to work for any other company.

The next is my belief in work ethic, which applies to all areas of my life. Whether it’s my education, business or hobbies, I want to do the best I can. I don’t necessarily think of business as a competition anymore, but rather, a quest for further improvement. That applies to all areas of running a business such as management, marketing and even day-to-day operations. My mindset is constantly looking at steps I can take to improve myself, improve business processes, and continue to stay focused. By focusing on these items you can continually make progress.

Side note to this answer is that if you’ve never gone through a personality test, they are so valuable in learning more about yourself.

Many people think (and rightfully so) about the risk associated with starting a business. I don’t generally look at it as a risk… I personally believe that experience and determination play a large role in risk. Experience can come in the form of education or daily life, but these help build the confidence and determination to take risks in your life.

When I first went through the process of getting up and running, I was researching everything because it’s not as easy as reading one book but a process of reading one item just to get to the next. Coincidentally, the first business I started was called Time 2 Train Fitness and it was an in-person bootcamp in the city of Long Beach, CA. The experience I gained through this process led me to my next business venture and the process was much quicker. Now when I take a risk with a new online workout format, hiring a new instructor, or filming new content, the confidence built through experience is already there. It’s a matter of going through the process and identifying all the items to make that “risk” as successful as possible.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Time 2 Train Fitness is a health and fitness company that produces online workouts. At the moment, the workout formats we provide are indoor cycling, barre, yoga, HIIT, strength training, and kickboxing. I know many people reading this will think about how many of these companies popped up over the last two years, and it’s true. There are lots! Time 2 Train Fitness started offering 25% of our online workouts for free on YouTube, where we also publish product reviews, fitness tips and individual exercise breakdowns. Over the last few months I started to ask myself how and what can we do to make an impact on the world and improve the lives of those looking to improve their health. There are so many barriers to exercise that the overwhelming majority of people face on a daily basis. If we can help just one person take that step with our free content or a membership, it’s a positive in my book.

At the start of the year we launched Time 2 Train Kids. This is a free channel on YouTube Kids that includes shorter workout formats all geared towards children. At the end of last year, I asked myself how we can make the greatest impact towards the future of health and fitness, and teaching kids positive habits is one of those items. We hope to grow this channel well into 2022 and for it to be a resource that teaches kids more than just exercise. We have plans to produce nutrition videos, self-confidence videos, and other video topics that can help kids become stronger physically and mentally.

I can’t say that the process of launching Time 2 Train Fitness wasn’t challenging but it’s definitely been a fun challenge. Creating a new website, marketing materials, filming, and working with instructors is all an enjoyable experience in my eyes. It hasn’t necessarily been hard because the culture and mindset that’s been established is about being creative and learning how you can constantly improve. Our instructors are nationwide and each one knows how personal growth is an important aspect of our business. If we all improve in small increments, it adds up to a special outcome that ultimately helps our business grow.

The biggest lesson I’ve learned with Time 2 Train Fitness has been my management approach. When working with new instructors I noticed how a lot of their responses included how they were “sorry.” Sorry for asking too many questions or requesting clarity. In my head this didn’t really register because they didn’t need to be sorry in the first place. Learning how to film a workout, light a set, work with audio equipment, and teach to a camera is not something a lot of fitness professionals were ready for. Therefore, when instructors were apologizing for not knowing something outside their day-to-day life was ingrained from previous work experiences. It is my opinion that giving instructors the tools to be successful is what’s most important. If I can educate and train my instructors to be comfortable with equipment outside their norm, then we can focus on progressing forward into even more challenging areas.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When we have guests in town, we try to take them to our “greatest hits” which is kind of a tour around the East Valley, Scottsdale and Downtown Phoenix (sorry West Valley). Of the two spots we visit in Scottsdale, one is more of a tourist spot and the other is one of the better restaurants in the area. We usually do a trip to Old Town in Scottsdale to show them the area and make a couple stops along the Scottsdale Wine Trail. If you’re a fan of Middle Eastern food, or enjoy large amounts of meat, the Persian Room in North Scottsdale is always an enjoyable meal.

In the East Valley, we love taking friends to Happy Baos in Mesa, the Sleepy Whale in Downtown Chandler, El Sol in Chandler, Harbor Seafood Cajun House in Mesa, and Caldwell County BBQ in Gilbert. A combination of any of these for lunch or dinner will make for some happy stomachs.

If you’re into spicy chicken sandwiches and want to show your guest Downtown Phoenix, Monroe’s Hot Chicken is a fun experience. Not only is it right around the corner from the Footprint Center, but you’re in for some tasty, made-to-order chicken. It’s Nashville-style hot chicken which is packed with heat and flavor.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have had the privilege of having some great mentors through my career so far but the person who has helped my career the most is my wife. We met in college and have since been inseparable; she has always been a supporter of my entrepreneurial ventures. My wife knows that I will not stop until a project is complete and that I have the discipline to be a business owner. There’s a lot of sacrifice that goes into owning your own business, and she knows that I will do what it takes to put out a professional service or I will learn how to accomplish it.

Six years ago, we had a conversation about going all in that changed our lives. At the time we had moved north of Los Angeles for a well-paid position that I had accepted within the fitness education realm of the industry, and in that conversation she agreed that it was the time to take the leap into full entrepreneurship. Through the years she has been a springboard for new ideas to try and also someone to vent to when business is tough. There’s no doubt in my mind that Time 2 Train Fitness would be getting recognition and these types of opportunities without her support.

Website: https://time2train.fitness/

Instagram: https://www.instagram.com/time2trainfitness/

Linkedin: https://www.linkedin.com/company/time-2-train-fitness/

Twitter: https://twitter.com/time2train_fit

Facebook: https://www.facebook.com/time2trainfit

Youtube: https://www.youtube.com/c/Time2TrainFitness

Other: Time 2 Train Kids – https://www.youtube.com/channel/UCCFyOINgUmadQGkWMGEs5Ow

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.