We had the good fortune of connecting with Ursuela & Justin Padilla & Coldiron and we’ve shared our conversation below.

Hi Ursuela & Justin, what was your thought process behind starting your own business?
Ursuela and I met one night and discussed the idea of starting a business together and that’s where we came up with My Athlete Box. We wanted to provide other women, just like Ursuela, with everything they would need to get motivated to live a healthier lifestyle – healthy fuel, apparel, gear, motivational products, one-on-one virtual workouts, and more.

What should our readers know about your business?
My Athlete Box is female fitness box brand that delivers fitness resources for physical, emotional, and well-being. Our company was founded in December of 2017 based on our Founder, Ursuela’s own fitness journey. Our mission has always been to motivate other women to live healthier lifestyles through our monthly boxes and digital content including apparel, healthy fuel, motivation, gear, one-on-one virtual workouts, and more!

We pride ourselves on our subscriber service and innovation – two components we obsess over in our brand, both of which can’t be beat. Being consistently rated 4+/5 stars on Cratejoy.com, we strive for consistent innovation and constant feedback from our community.

Since Day 1, our team has worked tirelessly to provide the best products and services to our members. Our journey hasn’t been easy by any means. We’ve put on average, thousands of hours and tens of thousands of dollars into the business; all while being completely bootstrapped. We’ve lost money going above and beyond for our subscribers and trying new ideas, marketing tactics, and more. However, we know our value and what we’re aiming to achieve in the long-run, so we won’t give up.

Our goal is to become the go-to fitness brand for all your products and services. And we truly appreciate every single person who has supported us, and continues to support us! It means everything to our team and we can’t thank you enough!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If we had some close friends come in to AZ to visit, we’d make it a plan to head up North. First, we’d stop in Chino Valley and visit our good friend, John at Alpha Fortress Games. Next, we’d head up to Flagstaff and eat at the local breweries like Mother Road and Lumber Yard. Back in Goodyear, there’s a fun spot called Saddle Mountain Brewery which has amazing food and some amazing beers.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Besides every amazing Vendor and Entrepreneur we’ve met along the way, we’d have to say that 1. Move Bros. Fitness and 2. Liam with BusterBox have been huge supporters of My Athlete Box. Both have believed in us since day 1 and Liam has been an amazing Mentor to us!

Website: https://www.myathletebox.com/

Instagram: https://www.instagram.com/myathletebox/

Twitter: https://twitter.com/myathletebox

Facebook: https://www.facebook.com/myathletebox

Other: TikTok: @myathletebox

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.