We had the good fortune of connecting with Zane Bolen and we’ve shared our conversation below.
Hi Zane, what led you to pursuing a creative path professionally?
All my life I have loved making things. My dad has an inventor’s spirit, which he passed down to me. Through most of high school and college, I worked for my grandmother, repairing and renovating rental properties. It was a lot of hard work, but I always loved seeing the end result when the project was done. I wanted to find a way to get that satisfaction while also being a leader in business. Marketing and design work gives me this opportunity.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Wandering Creative we only offer 3 services: Branding, Web Design, and SEO; and we only accept projects that will make a direct impact on your business. Whether your goal is attracting more people to your website, changing the perception of your business, creating a digital home for your customers, or most importantly increasing revenue for your business, Wandering Creative can do it. Our primary goal is to help your business grow. Because of the services we offer, we are actually able to help you start your business as well as grow it. The most effective way to use our services is in this order: Branding > Web Design > SEO. Building everything cohesively in this order makes a world of difference in the results your business will have in all of your marketing endeavors. All three of these services have long been passions of ours even before the agency was founded. While working in the corporate world, we realized that many businesses didn’t understand how to market effectively, or the best order to structure their process to optimize their results. To answer this issue, we built a system to help companies get where they want to go at a much quicker pace than internal teams or other agencies are able to offer. For example, one of our clients saw more than a 1,000% increase in website traffic in the matter of a single year. That equates to 100’s of thousands of dollars in extra sales each year. It hasn’t been the easiest road building this agency. We have learned that many companies are not willing to relearn a process. That being said, we have found ways to make everyone we work with feel comfortable and confident with our process. If I had to leave you with only one piece of information about our story, it’s that we are focused on building incredibly fruitful partnerships with the people we work with.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them to some of my favorite restaurants like Shady Park, Two Hippies, Taco Chelo and Buck and Rider. We would have to hike Camelback Mountain and go down to First Friday (a local art festival). I’m also a fan of going to the South Central Mercado, which is a local market. I would definitely recommend they come during the Days on the Green Reggae Festival. My buddy Rafy has a famous day drinking trail where can you ride bikes to many of the local bars in downtown Phoenix. It’s lots of fun.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My dad, Greg Bolen, and my grandmother, Lottie Turner deserve all the credit. Like I said, my dad is the one with the inventor’s spirit, and he also has some surprising artistic abilities that he rarely shows. But when it came to the invention side, he was constantly using his skills to solve problems around the house. For example, he built a cage around his garden to stop the animals from eating all the vegetables he was growing. This took him quite a few attempts to perfect, as every time he would add a preventative measure, another animal would find a way to get into his garden. It was his consistent drive to find a solution in situations like this that inspired me. My grandmother, on the other hand, was the true artist and business woman. She really believed in my artistic abilities and encouraged me to continuously develop these skills. She also gave me a job at the age of 17 where I got to rebuild and remodel rental properties. While less “artistic”, it taught me how art could be subjective and found in everyday work.