We asked folks we admire to share one piece of conventional advice that they disagree with.

Madison Clark | Owner

“You need to have everything ready before you start a business.” The fun thing about starting your own business is all about learning as you go. I did not have 100% of what I needed when I opened, and that drove other business owners around me absolutely insane. Now should you have a plan? Sure. But do you need to stick to it and think so black and white? Nope! Life is a huge grey area, and that absolutely translates into a business plan, as well. Read more>>

Murray Bolesta | Art Photographer

Don’t do paid advertising. The conversion rate, even with highly targeted advertising, is too unfavorable for the product I sell. Only if you’re starting out rich with marketing money to blow would I bother with paid advertising. In that case, with a large up-front investment dwarfing your revenue, there could be a long-term benefit. Read more>>

Robin Cote | Studio Director, Author and Professional Broadcaster

People always say that failure is not an option. I disagree. Failure is in fact one of our greatest teachers. In failure, we learn the best lessons of all. Read more>>

Chris Busone | Chef & Spice Creator

That you need to “pay your dues”. This will certainly upset some chefs and those who spent years working hard in kitchens to build themselves a wonderful career. But, I think this is an antiquated piece of advice that has been said to so many younger people, both in and out of the food industry. Read more>>