Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Stacy Best-Nervis | Owner & Licensed Esthetician

Honestly, I took a huge risk invest in a dream I had that I wasn’t 100% about. I always wanted to have my own business and whenever I envisioned it it was a spa where women and men who looked like me were experiencing self care and relaxation. I decided to take a risk on myself and put into action the dream I had. Read more>>

Sara Combs | Designer and Co-Founder of The Joshua Tree House

When we started our own business we started small with no expectations and would have never thought we’d end up opening an inn because of it. The JTH didn’t even intentionally start off as a business if we’re being honest–we fell in love with a house and the landscape in Joshua Tree and started hosting guests there to help pay the mortgage. We were ultimately looking for more freedom, and a chance to work with our hands again. Six years later this is our passion and our full-time career, which we couldn’t be more grateful for. Read more>>

Josette KABA | Online Boutique Owner & Professional Make Up Artist

My thought process behind starting my vision was to motivate and inspire. I know what I am capable of I understand my calling on this Earth was to do so. Motivating women so that when they look at me, a woman with a story; they know that they too can accomplish anything they set their mind to. Motivating women to look and feel their best beginning with themselves. I am a firm believer in, “When you look good, you feel good.” and I love nothing more than making others including myself, feel good. Being able to do that with my boutique and well as my makeup services, fulfills me on a daily basis. Nevertheless, I know that if I am ultimately doing this, I am inspiring others as well, and if I can inspire at least one person along this journey, that is enough for me. Read more>>

Caitlin Strempel | CEO & Digital Marketing Strategist

While working in corporate for over a decade, I always had the itch to venture off on my own but never had the courage to actually make the leap. That all changed when I was faced with a life-altering experience. When my first son was 2-months old we had to unexpectedly take him to the hospital for a heart procedure. It was weeks of pure fear, pain, and chaos going on with me emotionally. When we came out on the other side (he is a happy, healthy boy!) I took a long hard look at my life and could no longer unsee where I was underlining. After facing real fear, I knew I had to bet on myself and do what I always wanted to do. I quickly started my own digital marketing agency and haven’t looked back since! After all, what’s a better thank you for your life than going BIG!. Read more>>

Marc Young | Managing Partner

For me it was three words: Doing Good Business. To me, I interpret those words as all encompassing around what we are building, who we work with and who is on our team. Do Good Business means having integrity, transparency and an honest approach. It’s about creating win-win opportunities – for our clients to get amazing results and for our team to put be challenged and rewarded accordingly. It’s about finding the talent that loves the hunt for solutions, has a passion to serve and a thirst to do it better than anyone else. Previous companies I have worked for just stressed the bottom line. They would compromise either team culture, product quality, pricing transparency or all of the above. Don’t get me wrong, we are in the business to generate revenue, but to what end?. Read more>>

Alex McEntire | Owner & Chief Donut Officer

I was working my dream job in the corporate world when I started Chin Up Donuts. I loved my job and started making donuts on the side as a fun creative outlet, playing around with inventive flavor combos and spreading a little joy to my coworkers in the office. After over six years in the office environment, I decided I was having more fun creating eccentric donut flavors than at my desk job and quit my full-time role to pursue Chin Up Donuts. It was one of the hardest decisions I’ve ever made, but ultimately it came down to wanting to create something positive and joyful. I wanted to create a company people were excited to work for, a space where customers felt happy to go into, and a product I was proud to share with others. Being able to share a little slice of happiness with others has been my main goal and purpose behind the whole concept, and if I can make just one person’s day brighter, I’m living the dream. Read more>>

Donnell Jackson | Social Justice Advocate for Marijuana and Owner of The Coughee Company

As the story for many entrepreneurs goes; I got tired of working in the corporate world. I worked at a large hotel corporation for five years and I needed to get out. It had great benefits but it was taking a toll on me for the worst. I was turning into a person I started to not like. I figured if I could work 14-16 hour work days someone else and not be compensated for it; I might as well do it for myself and do something I actually enjoy. My mom was a huge part of it as well. After being diagnosed with MS, I wanted to find her more holistic ways to get healthy. Pharmaceuticals didn’t seem to be helping much, it seemed like they actually made her worse. But convincing a woman that has been part of the largest generation indoctrinated with the negative stigma of marijuana made it a challenge. I had to find a way to introduce her to cannabinoids in an acceptable form for her. She is an avid coffee drinker so it made sense to me to find a way to create a CBD infused coffee. Read more>>

Erica Palfrey (Chef Kali) | Private Chef & Owner of Kali Café

I originally started Kali Café because it kind of just hit me one day that working a corporate job every day just wasn’t enough & the fact of having to ask permission for time off wether it be personal or for family just didn’t sit right with me. I always knew I had a genuine love for cooking so I started utilizing my interest in cooking to make money instead of a corporate job. Read more>>

Anthony “Brotha Anthony” Glover | Poet, Youth Mentor & Author

I wanted to be intentional about providing young men lessons in which will either be critically needed to know or possibly utilized as an outlet, throughout their journey towards and during their Manhood. Many young men I’ve worked with since I the beginning of my journey as a mentor come from single-parent homes, raised by only their Mother. This inspired me to serve as a “Community Uncle.” I wanted to another positive male figure alongside the great Men in my circle who have been doing the same. Read more>>