We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Allison Rodman | Professional Learning Designer & Facilitator

The following core values guide the work of our team: • Love your work. • Learn with intention. • Build your capacity and that of others. • Make an impact on the world. • Surround yourself with the people who mean the most to you. • Embrace healthy living – of mind, body, and spirit. We believe that we are all continuous learners and there are endless possibilities to push ourselves (and others) to grow. Read more>>

Jacqui Ridley | Mixed Media Artist

Core values point the compass, enhancing the pathway toward a meaningful life- one that’s filled with passion and purpose. What’s most important to me is Family, Integrity, Authenticity,Perseverance & Gratitude. I believe being true to yourself will shape your life in a positive way. My values always provide the groundwork for my actions, decisions & behavior. Without them you will lose a sense of purpose and direction l when your values are clear it’s easier to make life decisions. Throughout my life my Father always said “ What you don’t know today you will know tomorrow- just do it with integrity and authenticity “. Those words have guided me through my artistic career and my personal life. Whether doing large architectural installations or teaching my techniques in workshops, my goal is always to provide the best possible experience possible. My personal values reflect who I am as a artist, mother, teacher, friend, wife, sister,etc.. They always guide me in my creative process. Personal values are the essence of who we are as people. Read more>>

Mr & Mrs Meerkat | Artists

As a small business owner, we are able to connect with our customers on a personal level and we value the opportunity to do so. There is a reason someone buys from us and not a big company, they feel a connection with us. We value being apart of a community, even if that community is the whole wide world via the internet. Humans need connection and Amazon won’t personally talk to me about creating a custom crystal care package, tailored specifically to me and my intentions for a new step in my journey and sometimes you really need that kind of attention. We truly feel blessed to be able to have the time and space to not only offer handmade one-of-a-kind pieces of art but to do the little extra that makes someone feel seen, heard, and part of a community. Read more>>

Carol Smith | Yoga Instructor & Tour Guide for Life

The principle that matters most to me is “Love them Anyway”. This comes from the book of Luke in the New Testament of the Bible, and was made popular in recent times by Mother Theresa. The reason I love this is because it is a very simple phrase that contains so much wisdom and inspiration for living one’s life. To me, it means that when someone wrongs you, you should forgive…and love them anyway. It suggests that when we are hurt, we should “let it go” and love them anyway. And it even means when we are disappointed in ourselves, we should also forgive ourselves, let it go and love ourselves anyway. I have learned that holding onto anger, grief and sadness only perpetuates the hurt and makes us relive horrible moments all over again. When we “Love them Anyway” it calls us to move away from darkness and learn from these experiences. It is not asking us to forget, because we can never really forget things that have hurt us, but rather to have understanding and compassion for the individuals that wronged us, and free ourselves from the burden they represent. Read more>>

Kate Eschbach | Co-Owner, Scottsdale Moms & North Phoenix Moms

The Golden Rule. I know – earth shattering, right?! I want people to treat me with kindness, gentleness, and respect. I seek out people who are honest and genuine. It may seem like a tall order to expect this in business, but this is how I treat others, and I hope that I receive that in return. It can take bravery to be honest. It means that you don’t always get things your way or at the speed you would like, but in the long run, it means you have a partner or collaborator that trusts and values you and your work. I believe in the scenic route, that watches out for people, remembers the local businesses, champions the long time customers, and is kind to all people. Recently, in March of 2020, Scottsdale and North Phoenix Moms put their advertising goals on hold. We reached out to the community to ask what they needed. Did a restaurant need us to let people know about their takeout options? Did a museum need us to let their patrons know they were doing amazing educational Facebook lives? We partnered with food banks and homeless shelters. Read more>>