We had the good fortune of connecting with Amelia Tran and we’ve shared our conversation below.
Hi Amelia, how has your work-life balance changed over time?
I used to say “Yes” to an obscene amount of requests during the early days of my career in Digital Marketing and while I was doing great with work, I lost valuable time when it came to trying to fit in the other also important roles in life as a non-profit lead, a friend, a daughter, a cousin, a partner. I didn’t want to look back in life and see myself working, and not living to my fullest potential. Something had to change. My mindset needed to change.
Over time, as I developed more expertise in my area, I saw myself outperforming my peers. The extra care I took on projects, asking questions, prioritizing relationship-building, developing staff members, I found myself politely declining to tasks and projects that were thrown my way, unless I found it valuable and exciting. The confidence to say “No” became more of a norm.
This mindset allowed me to build processes, automation flows and ways to collaborate for my teams, allowing the work to go on even without my presence. It takes the pressure off of having a single person being the source of important information.
These days, I work with people to find balance. As a team lead, I set boundaries on my schedule, and have casual conversations about who I am outside of work. This encourages employees to set expectations as well, and instead, I rely on them to tell me what they can or can’t do.
Balance is a delicate subject. But, if we foster conversation around it, and encourage people to find their own balance by sharing more personal stories, I imagine a decrease in turnover at work, and higher-quality work produced. Being around people you genuinely care for, and vice versa, at work is integral these days, especially in a growing environment where remote work is accepted, and being employed.
Let’s talk shop? Tell us more about your career, what can you share with our community?
After a decade in the consulting & agency space as a Digital Lead, partnering with some of the world’s largest brands (Google, Shell, Bayer, L’Oreal) to grow their a) brand presence through social media & live activations, and b) revenue through channel marketing, in early 2021, I joined a high-growth MarTech company, iSpot.tv, to manage the Field Marketing & Digital Marketing divisions. I’m passionate about intrapreneurship, creating culture & empowering team members to think big. I emphasize & practice creative thinking by utilizing years of experience with B2C, community building & love of pop culture to influence ideas for B2B.
I’v had my fair share of proud moments in life, but there’s nothing else I’m prouder of than being the first in my immediate family to graduate college, and teaching at my alma mater years later. While we’re on the topic, here’s a couple of things I’ve achieved, and looking back, I’m still like, wow, I did all this?
• 2021: Awarded 3rd place in the global Girls In Tech Hackathon
• 2020: Won MediaCom’s 1st ever Global Connected Pitch competition for North America
• 2020: Accepted into Advertising Club of NY’s Women’s Fellowship executive training program
• 2020: Awarded Finalist for Cannes Young Lions at MediaCom
• 2015: Won Social Star Awards for Sport & Social Industry Association for “Best Social Campaign”
• Featured in eMarketer, Business Insider, Social Fresh, Social Media Strategies Summit & related webinars, podcasts, interviews
As you can see, a lot has happened since I started my career over 10 years ago. As great as this all is, these days, I prioritize time to myself and family to enjoy all that New York has to offer and explore some of the most beautiful places in the world.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Within Arizona, Lake Powell is a must. Do a full day rental kayak from any of the shops in Page, and drive 15 minutes to the “Antelope Point Launch Ramp.” You’ll be surrounded by the beauty of the canyon throughout, and as a bonus, as you kayak through the narrow parts towards Navajo Lower Antelope, the water will be calm and shallow enough for you to take a cool dip after some time in the sun! It’s honestly the most refreshing bit of the trek. Keeping going, and you’ll see kayaks docked onto a small sandy beach for you to enter and explore the Najavo Lower Antelope Canyon by foot. Truly magical.
If you’re staying in the area, Horseshoe Bend is worth a visit. It’s a little over a mile, round trip, paved walk (extremely family-friendly) to see the infamous structure, also known as the “east rim of the Grand Canyon.”
No trip to Arizona is without visiting the Grand Canyon. I’ve been to the Grand Canyon of the Yellowstone in Wyoming and it is NOT the same. Sure, that one has pretty pastel shades of the mountain, but the South Rim is an expanded, lengthy experience with endless viewpoints for admiring scenery and photo opps. I’ve indulged in the South Rim and walked to various view points. Its a choose-your-own-adventure once you’re in the area. I especially enjoyed the Bright Angel Trail which has plenty of switchbacks, allowing you to go into the canyon. If walking is too much for you, there’s also a bus that takes you to various viewpoints along the rim. The 7 mile stretch between the Village Route and Hermits Res stops at 9 canyon overlooks.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate the shoutout to my husband. As of November 2021, we’ve been married for 3 years, and together for nearly 10! Wow, that’s a lot of life together. I’m the “dreamer” and “planner” in our family and my mind is often restless. have so many ideas that some times I spend more time than needed to talk myself in or out of plans or situations. Because of this, I often appear very busy to those who aren’t interacting with me daily, but I’m really not. I’m most likely home on my couch with the 2 cats spending time finding the next adventure locally, or to some super remote ice cave in Alaska (dramatic, but it’s happened). He keeps me grounded and fills in the gaps in life that I do not have the mental capacity to handle. He is a huge part of my success, and without him, I may not have found the courage to balance myself for the better.