We had the good fortune of connecting with Bryce Cherven and we’ve shared our conversation below.
Hi Bryce, how did you come up with the idea for your business?
Pastry Unicorn was born out of circumstance. When I was in my final stages in culinary school I took a Portfolio-building class, and in order to graduate we had to create business cards to hand out to potential employers and industry professionals. Our instructor told the class we couldn’t officially call ourselves chefs yet, so most of the class ended up somewhere in the title realm of “culinarian”. I went for something a little less traditional and “Pastry Unicorn” was born.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Pastry Unicorn started in April 2020. I was working for a multi-million dollar catering company as the Pastry Chef when COVID-19 hit and wiped out the hospitality industry. I was laid off in March, and after a grieving process of a few weeks over a job I was so thrilled to have earned I took a hard look at my life and where I wanted to take it. After all, this felt like the time to change something if I was ever going to do it. I’m most excited about the future. Being a new small business it is growing and growing a little more every month. I have so much in store for this little dream of mine and continuing to push myself to grow the business and attain those dreams is so exciting! Starting a small business is never easy – anyone who tells you otherwise is crazy. You need to have fortitude, confidence, and most importantly a sense of motivation. No one will check in on your progress and make sure you’re doing what you need to do – it all has to come from within. It seems trivial, but my biggest help to overcome my challenges so far has been to write everything down! When I was still in the beginning stages of the business I had checklists; buy a domain, build a website, take pictures, start an Instagram, etc. There is so much to accomplish that it can feel insurmountable and at times hard to stay focused on one task at a time and this helped me so much. The feeling of checking something off is gratifying. I still have weekly and daily checklists – it’s the best way for me to check in on my own progress.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m still fairly new to the Phoenix area, so we would be exploring new places together! My favorite places to learn about are unique bars, hole in the wall food spots, and any other “secret” spots in my area. I love to be able to show off local businesses and learn more about the culture in my area. The short list would include First Friday on Roosevelt Row, any and all Farmers Markets we could hit, and maybe a concert featuring local artists.
Who else deserves some credit and recognition?
I would not be the person or the chef that I am without the efforts and mentorship from all of my colleagues throughout my career – you know who you are :).
Bridget Michelle Photography