We had the good fortune of connecting with Dayna Schaaf and we’ve shared our conversation below.
Hi Dayna, we’d love to hear more about how you thought about starting your own business?
Being a solopreneur is a lot of hard work. You LOVE what you do, but you wear ALL the hats. You are sales, marketing, shipping (if applicable), the actual product itself (for people who are coaches, or service-based businesses, like photographers). It’s a lot to balance.
What ends up falling by the wayside is usually marketing. People who don’t have experience in marketing feel intimidated. They think that paying for ads or Google keywords/ SEO is the answer, but in a small business you don’t have the resources (money) to compete with bigger companies and so that is money down the drain. With so much other stuff to juggle, and a seemingly impossible problem on their hands, they ignore marketing. They post a few things on social media and hope (I call this “post and pray”) that clients will find them. And they don’t. So they lower their prices, try to attract people that way. And the vicious cycle continues.
That’s where I come in. I teach coaches, photographers, and other creatives how to effectively market using the free or low-cost platforms available to all of us: social media and email marketing.
Over a 6-month collaborative coaching program I help solopreneurs brand their business, find their voice, learn how to effectively use and build a following on Instagram (which is the best platform right now for selling) use email marketing to gain new follower and turn them all into paying clients
Alright, so let’s move onto what keeps you busy professionally?
My background is in Hollywood, actually. I have been an actress and writer for almost 15 years. (You can see my resume on IMDb – link: https://pro-labs.imdb.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m kind of new to Phoenix to be honest, but we lived downlown for a while and I really love the artsy vibe there along Roosevelt Row. There are so many restaurants, bars, art spaces, and cool murals. It’s very urban and up and coming, but also super artsy, so I love it!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My best friend and original client, Nicole Hamic, who is an incredibly talented birth photographer. She encouraged me to turn my “helping friends with marketing” into a business. Over the past 3 years I helped Nicole grow from 300 followers to over 10K and with that grow her business to a six figure income. You can see her stunning work at @nicolehamic on Instagram.