We had the good fortune of connecting with Kathy Turner and we’ve shared our conversation below.
Hi Kathy, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
The feeling of knowing whether to keep going or give up has come up many times for me. It has come up recently through the coronavirus spread. I struggled when my employees first expressed they could not work because of the virus. Then business slowly diminished. Other times in my career the thought of giving up arose when I had to give from my personal finances as I tried to develop a clientele. Five years ago gluten free or vegan food was not easily available or desired. Another time I recall is when personal tragedy forced a reduction of effort towards business. My husband was in a life threatening accident which required 3 years of care. Through all this, need to work played a role in carrying on and a deep desire for entrepreneurship.
Let’s talk shop? Tell us more about your career, what can you share with our community?
What I am most proud of is that I own a business that does not contribute to the slaughter of animals as it is totally vegan. I am also proud of the choices I make for ingredients help to lessen disease in our population. I choose organic, local vegetables to reduce pesticide ingestion. I am also conscious of flour processing which can strip nutrients. I eliminate white flours and sugars in baking. I also live a lifestyle that allows my veganism and I understand illness. Hashimotos is the disease that started my journey in this business. I want to be a trustworthy business to people. This was not an easy journey given the niche market I satisfy as well as the business and personal challenges. The lessons I have learned along the way are directly related to the challenges i had to overcome.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite things to show people when they visit are the beautiful hiking trails such as Camelback Mountain then lunch at Pomegranate Cafe. Another beautiful experience to take in beauty is the Phoenix Art Museum. A trip to the Grand Canyon or Sedona’s slide rock is fun and dinner at Heartline Cafe.
Who else deserves some credit and recognition?
This business would not have progressed without the support of many creative people I know. One of which is my husband, Dave. He was definitely willing to jump in when the need occurred. He contributed financially and put in the labor. Actually, some discussions with my husband brought a lot of pessimistic responses but this helped weight out decisions to which I may have had struggles. The other power player is my neice, Stephanie. When she left a job and joined my business it brought structure in production. This was important to reduce waste of product and allowed more detailed analyzing of time. She also filled a valuable sales position and kitchen labor. There are many others now that fill positions from cook to lifting coolers.