We had the good fortune of connecting with Kendra Scheer and we’ve shared our conversation below.

Hi Kendra, is there something that you feel is most responsible for your success?
The most important factor behind our success as a business and brand is hands down, our team. Without the energetic, outgoing, highly competent team that we have assembled, we would have nothing. Building the team has not been easy. We have learned over the last couple of years that although many apply, the job fit is only for a few. We require highly motivated individuals that operate with extreme personal accountability. In return, we pay well above market and treat all of the team like family. Listening to their concerns, making flexible schedules to allow for personal time off and creating a fun loving, positive culture has already started to pay significant dividends. Our employee retention far outpaces any competing food service / retail brand and each and every single person on the team is what we’d consider top talent.

Early on, we hired more casually and hoped for the best. However, that could not be more different than how we hire now. It has evolved into a much more intentional process and the results speak for themselves. After an initial interview we have the applicant come in for a brief 1-2 hour job shadow. This shadow has a duel purpose. First, the applicant must be a personality fit amongst the rest of the team. Secondly, hustle, attention to detail, and the desire to get better, must be apparent. If the applicant does not pass both tests then unfortunately we are forced to go our separate ways.

We have learned that the short term solution of bringing a person onto the team that is not the right fit only creates further problems down the road. Bad hires become toxic, destroying the culture you work so hard to build and force other team members to think twice about staying aboard. That is especially why we give hiring such great attention now. Our team is the face of our organization and without the best of the best taking care of customers, we cannot possibly deliver on the customer service expectations that we have set forth. Serving up epic treats with the best customer service you’ve ever experienced, is and will continue to be, the only metric by which we measure ourselves.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I was formally educated and trained as a registered nurse at the University of Arizona. After school I worked in a variety of settings…from the ER, to surgery centers to the occupational health department before ultimately settling into pediatric surgery. I have always loved helping others and nursing gave me a front row seat to affect lives through patient care, particularly those that were in need while in the Peds unit.

Early on in my career, due to a variety of moves, I was forced to find new opportunities in new cities, many times ones that I had no previous experience. However, my focus was always on others and by putting their needs before my own, I was always able to deliver the very best experience to each and every patient. This unselfishness is what allowed me to excel at every stop along my journey. Was each new job terrifying? For sure, especially during my early 20s. However, with my focus on the patient and not myself, I was able to relieve some of that stress and concentrate on just being the best nurse I could be.

My biggest challenge came in the form of my husband and I both deciding to move back to Phoenix after a 10 year hiatus and open a business in which we had no prior experience. It was terrifying at first, especially knowing that the success or failure of our business ultimately meant feast or famine for our family. With 5 children to support at home, there was no shortage of drive to succeed. Even though times were confusing and extremely daunting up front, my husband and I were 100% committed to doing whatever it took to find success. If you want something bad enough, make it happen. If you refuse to give up, work harder than anyone around you, then you can go to sleep feeling like you did everything in your power to succeed. And the majority of times, if you do those simple things, you will find great success.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
For breakfast Hash Kitchen is a must. Their oversized, delicious meals hit the spot every time. For the afternoon, I love going on a great hike. There are so many incredible trails to explore both in and outside of the city, that you can hike multiple days in a row without ever having to repeat locations.

And for the evening, I love hanging out at Scottsdale Quarter with all the hustle and bustle (reminds me of NYC just a little bit). Culinary drop out is fun, but Zin Burger is always a solid choice as well. And of course, if you really want to go fancy, any of the restaurants around Fashion Square are incredible. Ocean 44, Maple and Ash, and Nobu – you can’t go wrong with any of them. Their service is astounding and the food is equally amazing.

Who else deserves some credit and recognition?
We’d like to thank all the people (both family and friends) that told us we were crazy for following our dreams. It’s been a wild ride for sure, but we have absolutely zero regrets as we begin to see the potential this business has in store in the very near future.

Website: www.scoopwells.com

Instagram: Scoopwells

Facebook: Scoopwell’s Dough Bar

Yelp: Scoopwell’s Dough Bar

Image Credits
@blakebonillas

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