We had the good fortune of connecting with Shawn Campbell and we’ve shared our conversation below.
Hi Shawn, how do you think about risk?
As an entrepreneur or small business owner, risk is necessary. I think I’ve always been one to take somewhat calculated risks in everything I’ve ever done – and couple that with just a “tad bit” of competitiveness – I think that’s a combination that can turn someone’s dreams of becoming an entrepreneur into a reality.
Of course, as your business grows, so can the risks you take. Being an entrepreneur really isn’t for the faint of heart nor for someone who needs or wants consistency in their lives. Just about the only consistency you experience as an entrepreneur is that each day is unique, each day has its own story, and each day has its risks you take to keep your business relevant and alive.
What should our readers know about your business?
I specialize in assisting small businesses, including solopreneurs, with their social media marketing – including their presence on Facebook, LinkedIn, Twitter, Instagram and TikTok. I love helping my fellow small business owners compete for brand awareness against “the big guys” and educating them on some of the fundamentals of marketing their business online.
This November will be seven years in business for myself and, yes, everyday is a grind but I wouldn’t want anything different. Some of the biggest challenges are simply keeping up with the fluidity of social media marketing as something changes or updates literally every day.
The biggest lesson I’ve learned is to really find a way to pace myself, otherwise, burnout can be a very real and serious issue as an entrepreneur. Doing so not only keeps me productive, but also creative for my clients’ needs.
My brand is really all about helping my fellow small business owners have a strong presence on the right social media platforms. I realized early on that not all business owners appreciate or understand how much a good social media marketing program can help their business. My job is to help them through this and, really, keep things simple and easy to understand how and why we do what we do for them.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If a friend were to visit for a week, the best itinerary in Tucson is really no itinerary. However, some of the places we’d definitely need to visit include the many amazing local restaurants and breweries that are a big part of our vibe and culture here. In no particular order, the restaurants we’d visit Hermanos on Fourth Avenue, Mi Nidito (my favorite restaurant of all-time), Chinito Gordo’s, Empire Pizza and, of course, Guero Canelo for a great Sonoran Dog.
For a great cup of coffee, Crave Coffee. The breweries we’d visit would include Dragoon, Borderlands, Iron John’s and Pueblo Vida.
We’d hit up Randolph Golf Course for a round (no disrespect to the many other courses around town, but losing a dozen golf balls in the dessert just isn’t all that fun for me).
And, if we’d want to do any business, we’d hit up The Arizona Sands Club to rub shoulders with some of Tucson’s best leaders, business owners and local influencers.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There’s a lot of books that I’ve read, or listened to, that have absolutely continued my ongoing education in business – which, I believe, is necessary for any entrepreneur along their journey. The one book, however, that I can give credit to that has always enlightened me the countless times I read it is The Alchemist by Paulo Coehlo. It’s a simple story, but one that has always provided a new insight or meaning to what I’ve gone through the last seven-plus years.
On another note, and, yes, I’m going to sound somewhat bitter (but I’m really deep-down grateful for these experiences), I’d like to give a shout-out to all the friends I had who faded away after I began my entrepreneurial journey. I’d like to thank my last manager I’ll ever have for not giving me the promotion I deserved because he “didn’t see it in my path” in his department. I’d like to thank all the people who laughed at my idea when I shared I’m going to work for myself. A very special thank you for all those who continue to offer jabs when I mention I want to double my business in the next two years and those who decide they’re going to “give me shot”, even though they themselves have been slowly fading from relevancy. Yes, maybe it’s a chip on my shoulder, but there’s nothing that motivates me more than when someone doubts me.