We had the good fortune of connecting with THE YETI and we’ve shared our conversation below.

Hi THE YETI, we’d love to hear more about how you thought about starting your own business?
Initially there wasn’t one. I was introduced to social media broadcasting by a friend and then was given the opportunity to enter into internet radio broadcasting. Once I learned to unmute the mic and get over the nervousness of being in the spotlight, so to say, the next big step needed was to learn how to produce the shows and to create my own radio personality now that I am comfortable (still working on that lol). It was fairly easy being able to use the mainstream for content because everyone already knew the music. However, I have always had a love for local music wherever I have lived, while in the military or as a civilian and decided on a local music show. With a little investigation, I quickly discovered just how much talent exists within The Phoenix Music Scene and knew then that I wanted to be part of this community. From there, I started to form a strategy to help bridge the gap between the artist, venue and audience.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am just a creator who started hanging out in social media platform video/chat rooms thanks to my friend Brad.. You play music, chat with friends and make new friends, all around the world. I was doing some chroma key one evening and this person named Jeff comes into the channel and asked if I was really casting in the rain. So I turned the chroma key off to show him the scene. After that he spent three months trying to get me to agree to step into internet radio with a group he was already with. Then finally I unmuted the mic and created The Yeti!! A nickname given to me after I picked up my daughter and her husband at their wedding, and has since also turned into a great halloween costume. Some have called The Yeti the trifecta. I was producing The Yetis Rock Block and having a blast, was even syndicated on a radio station back east. Searching for ideas for my next show one week, I stumbled across something that led me into the local music scene here in Phoenix. I fell in love with it and created The Phoenix Music Scene show where I would spotlight bands and shows performing in the local venues on Fridays and Saturdays. Only because the weekends are the busiest time. Now I have decided to take this hobby and love for the music to the next level and make a station that is centered on the local scene. It is something I have chosen to do myself, due to issues that arise when trying to work with others. I have personally watched amazing stations get destroyed by the internet and people who had claimed to be friends. This is and will always be a learning experience that will hopefully grow until I am long gone but I will be giving it my everything as much as one person can and plan on throttling up once my current actual current career has ended. For now it is plug away as much as possible and have as much fun as possible. The awesome thing about all of this amazing music is I get to listen to music that not everyone else gets to but in turn, am wanting to do my part and change that so the whole world can hear The Phoenix Music Scene in it’s glory.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
For someones first trip to the southwest, you have to hit the canyon and the scenery because Arizona has a view like no other. Then you have to hit as many local restaurants and show off the amazing southwest menus and hospitality. Then it’s off to the nightlife, yes we get the big main stream events coming into town but the local music is so amazing I feel if you are in the right place at the right time, the local scene will over shadow the larger events. They put so much love and effort into their performances that I get exhausted watching them because their energy is so strong. If you have never experienced that, it should be put on your bucket list.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Well, considering the events over the last 18 months or so, a lot of significant love and encouragement goes out to the entire Phoenix Valley. I know we have lost some venues and probably a few bands as well to the stresses, both mentally and financially but from the outside looking in, it seems that everyone hung in there together as best as possible, to maintain one of the more culturally and musically diverse music scenes I have had the opportunity to enjoy. So a HUGE hats off to the actual HEART of The Phoenix Music Scene. I think you will make it and hope you will allow me to keep spreading the word of PHOENIX.

Website: theyetiradio.com

Instagram: https://www.instagram.com/theyetiradio/

Facebook: https://www.facebook.com/THEYETIRADIO/

Youtube: https://www.youtube.com/channel/UCbBEiD6gQ7sQH2HAD08y58Q

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