We had the good fortune of connecting with Yusuke Kuroda and we’ve shared our conversation below.
Hi Yusuke, Let’s talk about principles and values – what matters to you most?
The principle I keep in mind is
1. Life is short.
2. People do not know when they will die.
3. Everyone is born with a mission.
I always keep these three principles in mind. Death is very sad, but being aware of death is a vital force in my daily life. Because, in my favorite Buddhist teaching, there is the word Ichinichi Issyou in Japanese.
Ichinichi means One day. Issyou means Whole Life, and a person’s day has the same value as a person’s life, and a person cannot choose when to end his life, so he was born. It is a teaching to thank things and live hard today.
Therefore, by being aware of death, I wake up with hope in the morning, work hard in the daytime, and sleep with gratitude at night.
I take great care of my life with these values.
What should our readers know about your business?
Currently I run a ramen shop. Our goal is to build a new food culture for the 22nd century based on Japanese cuisine. The biggest reason we are loved by so many customers is that the products we offer are genuine. I try to understand my product well and make improvements every day. The reason I can take pride in my work is that I was born in Japan, grew up in Japanese culture and Japanese cuisine, and worked at a Japanese restaurant in Kyoto. Everything since I was born is devoting the heart of Japan to all the products I offer.
The reason I arrived at this business was the result of thinking about a job that I could do with passion and that would meet the needs of the world.
The hard part was to save money for opening my business.
I worked as a couple for 5 years from the morning to night, and saved everything except the minimum living expenses. For example, I lived in Los Angeles at the time, but to save money, We lived in a tattered apartment, I worked separately from my wife, and we shared a car.
There is no problem once you get used to it. I still share one car with my wife.
What I gained from it is the importance of having a clear goal in life and the courage to take a step toward that goal.
As we build a food culture that suits the next generation, we are currently digitizing restaurants.
Among various restaurant platforms, those that can be used for actual operations, those that increase customer satisfaction,
We are working every day to reduce mistakes and make daily work smoother.
We will continue to think about what restaurants should be in a digital society every day, and work together toward the future.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
It’s only been a year since I moved to Arizona, and most of my week is spent at work, so I’m not very familiar with the city. A while ago I went to Sedona with my best friend. I remember being impressed by the natural scenery with the powerful red rock, something that humans could never make. So I’d like to travel more throughout the state, and I’d love to camp in the fall and observe the nature of Arizona.
Who else deserves some credit and recognition?
Yes! There are many people who want to shout and say thank you. My parents, friends, and restaurant people who taught me Japanese food who raised me in Japan. When I first came to the United States in 2010, the American people who treated me very warmly because I couldn’t speak English at all.
The United States of America that has helped me grow and made me dream.
A real estate agent who helped open my restaurant for the first time in Arizona.
A food purchaser who always provides fresh ingredients.
All the employees who provide delicious meals to customers with us every day.
The restaurant opened during the 2020 pandemic, but I would like to thank all the customers who have been attending for a long time.
And I want to say a lot of thanks to my wife who lives with me and supports me every day.
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