There is a wealth of academic research that suggests that differences in risk appetite are at the heart of differences in career and business trajectories. We wanted to go beyond the theory and ask real people from the community about their perspectives and experiences with risk and risk taking.

Erick Pineda | Creative

Risk is essential, calculated risk is crucial. No risk it, no biscuit. Read more>>

Christina Lombardo | Holistic Nutritionist

I think risk-taking gets a bad rap. The first risk we take is trying to roll over as a baby and then walking. At some point, we become afraid of failure when failure is nothing more than an illusion. I cannot imagine my life without taking risks! I love the thrill of a new adventure, the butterflies you get in the pit of your stomach when you have no clue whether or not what you’re going to do is going to work out or not. When it does, it is fantastic and the most unbelievable feeling! When it doesn’t, we can learn to adjust and continue to grow. Some people say starting a business is risky. But I ask, why wouldn’t you? I couldn’t imagine anything else. Read more>>

Jaron Lodge | Creator of Skip NN’ Hole

Every decision should be calculated. I don’t believe entrepreneurship is about taking risks it is about minimizing risk by testing assumptions right away. Failing fast and being able to pivot while staying committed to the overall goal or mission. Read more>>

Gia Heller | Retired Facebook Marketing Expert & Free Mentor For Freedom Seekers

I have been coached and mentored by some of the wealthiest and most brilliant minds on the planet. One thing they always taught me, was that the next level is always a pay cut. As a salaried employee, this did not make sense to me. I did my job, I did it well, I got a raise. Why then would I need to take a pay cut to achieve a higher level? What WAS the next level even? To explain the answer, we must travel back in time to the moment I would risk it all. It was January, 2004 and The Apprentice had made its debut. It was my first guilty reality show pleasure as I did not relate to “Big Brother” at all and never watched it. It set me on FIRE. I was certain I could win this competition. So, when the words “AUDITION NOW” came across the screen, I did not hesitate. I put together a video that I knew would get me a call back. It did. Read more>>

Luisa Leon | Artist/ Entrepreneur

Every business has its risks. It is important to consider what comes with the risks. Leaving my full time job was definitely a tricky risk, but I considered it to be the only way to achieve my dream. This wouldn’t hurt anyone personally, it was more of a financial risk. However, I believe we must tell ourselves “money comes easily and frequently”. I learned this from a friend of mine. If we keep the priorities straight, the rest follows and the risk becomes the reassurance. Read more>>