We asked some of the most interesting folks in the community to open up about how they think about taking chances and the role risk has played in their lives and careers. Risk is by far the topic folks talk to us most about and we hope the responses below will help shed light on many different perspectives.

Matt Carter | President/Co-Founder of MasterShine Inc. & Toques From The Heart Ltd.

I believe that risk-taking is a MUST when you are starting a company. Don’t take stupid risks, take calculated ones. In my experience, there is always a chance that an idea fails, but if it is important enough to you, you do it anyways. Quitting my full-time job to start a home-service company at 18 was a massive risk for me. I was leaving an incredible finance job in downtown Toronto that I jumped through hoops to get. I created a business plan, researched competitors, and had a full-proof plan to start this thing. Read more>>

Hilda Labrada Gore | Podcast host & producer, Podcast coach

I wasn’t the best guitar player or singer, but I ended up leading worship at three different congregations for some 15 years. I had no experience podcasting when I pitched myself to a non-profit to become their podcast host and producer. I started making short documentaries before I had any clue how to make them. And I’d never been a mom before but my husband and I wanted a big family so we had four kids in five years. Read more>>

Stacy Burk | Professional Photographer

My father told me at a young age to not live for money, but live where you are happiest. In other words, don’t move somewhere just for the money, but find the place you want to live that excites you and makes you want to get up in the mornings and go to work. That way you have something to work for. Because if you move somewhere just for the money, then you have nothing to look forward to but just the money. Even if the pay is not good where you want to live, just take whatever you can at first even if it seems impossible. That way you have something to work for… that drives you. Read more>>

Joshua Elliott | Owner of Dusty Desert Hat Company

I think if you were to ask anyone who knows my wife and I, if they think we’re fans of risk, it would be a resounding yes. We’re originally from Washington State, just south of Seattle. We owned a beautiful home; I had a very secure job for almost 15 years with Boeing as a skill advisor/project manager. We had all the security and money you could ask for and absolutely no adventure. We were surviving life, not living life. In 2020, we took the biggest risk we could imagine and left it all behind to start a completely different life where we called the shots. We moved to Sunizona, Arizona, a very remote place near the Chiricahua Mountains that most Arizonians don’t even know exists. Read more>>

RED MAMUT ADVENTURE | Adventurous travelers around the world for more than 3 years

To achieve the dreams and projects of life, we have always been clear that there are a series of risks that must be assumed. In our case, we risk leaving the financial and social stability of our life in Switzerland to attain the dream of living traveling for an indeterminate time to get to know new cultures and societies that will develop us as person. We have learned that without risk there is no success. Read more>>

Victoria Jones | Content Writer & Creative Consultant

I wouldn’t naturally consider myself a big risk taker, but when I reflect on the risks I have taken – such as moving across the country a few times and leaving my full-time job to start a business – I suppose you could say I’m a calculated risk taker. When I decide to take risks, I’ve put tons of thought into the risk vs. the reward. In the end, what drives me to take a risk is the understanding that the only way for me to change my current circumstance is to take a leap of faith – whether it be drastic or minimal. Taking risks requires me to trust that I will be able to handle whatever is thrown my way, and that I’d rather face a new challenge than continue on in my current state. Risk equals change. Change equals growth! Without the risks I’ve taken in my life, I wouldn’t be as cultured, wise, or confident as I am today. Read more>>

Adam Schiff | Interior and Exterior Designer

My design vibe is all about taking risks and going way outside of the box. I absolutely love color, texture and anything unique. I like doing things that no one else is doing which is what my career has been built on. My clients come to me to stretch them and do things they’ve never dreamed of. Read more>>

Heather Ens | Founder + Head Roaster of Coffee Heroine Inc

That’s a tough question, the perception of risk can be paralyzing but the nature of business requires a certain element of risk. I would hate to quote Wayne Gretzky, but I will: “You miss one hundred percent of the shots you don’t take.” There are many manifestations of risk in starting a business that are necessary in taking that first step. I don’t think entrepreneurs are inherently more risky, I just think they have a vision so strong that they find a way to move past any barriers in the way in order to launch their companies. Read more>>