We had the good fortune of connecting with Jared Boyette and we’ve shared our conversation below.
Hi Jared, how has your perspective on work-life balance evolved over time?
The saying “do what you love and you’ll never work a day of your life” comes to mind when I think of work life balance. The funny thing is that my perspective on work life balance has changed overtime. If you were to ask me a couple of years ago (when I was working for a couple different corporations) I would tell you that 40-hour weeks should be a thing of the past. Now, after owning and operating my own business I would say that 40 hours of work a week is a minimum.
I think that the difference in perspective has to do with what the work involves. For me, as long as I’m working for my own business work just doesn’t feel the same. I more or less get to choose what I want to accomplish that day and set goals. This keeps me much more motivated and makes my work week just fly by. The benefit of owning your own business is that you will most likely be doing what you love by default. I don’t know of a single entrepreneur that chooses to do something that they dislike.
Now to be fair I do work 50–55-hour weeks owning my own business. However, my schedule is much more flexible and I do not have a cap of how much vacation time I can request each year. Both of which are very important to me.
What should our readers know about your business?
My business is Litt Industries. We are an off-road accessories manufacturer based in Mesa Arizona. We specialize in innovative accessories that are designed and manufactured in the USA. Our design, quality, and ease of use are what set us apart from our competition.
What are you most proud of?
I am very proud of our recent product line the PWR-LINK™ plug-n-play power distribution system. This system allows anyone with basic wiring knowledge to be able to install 12V accessories onto any Vehicle, Boat, ATV, etc…This is our first patented product and we will be officially launching it in the next two months.
How did you get to where you are today business wise? Was it easy?
The start of Litt Industries actually began with my business partner Taylor. We both went to community college at the time and drafted up a business plan years ago but due to school, career changes, etc…I never officially launched the business. However, Taylor did and was fairly successful in the first year an a half but then ran into issues as his market share started to get dwindled down by international companies.
I received a call from Taylor about three years ago when he asked if I was interested in becoming a business partner. We were both just out of college and I was working for a fairly large corporation as a supply chain analyst, and wasn’t very happy with the 9-5 lifestyle.
I said yes and in February of 2018 me an Taylor began working on Litt. The first two years were tough, every dollar we earned went back into the business to try to grow it. I was living off of savings and had a strict budget for my personal life that didn’t allow me to do much of anything outside of work. The business was just struggling to keep up with the every increasing order quantities and material costs. On paper we were doing okay but personally it was taking a toll.
By the third year however we had learned a lot about what works and what doesn’t for our business. We started to get more involved in the UTV market and began building higher priced items with higher margins. This really helped get us ahead financially and we began to finally pay ourselves for the work we’re doing.
What are the lessons you’ve learned along the way?
1) As an entrepreneur you must be able to adapt and learn how to do a variety of things on the fly. You have to be willing to take risks and make decisions quickly.
2) You must know your customer well and where you fit into their life. They are giving you their hard earned dollars for whatever solution you are providing. If you know your customer, you can easily sell to them by including features that matter and highlighting them in your sales pages.
3) Ask for help. You can’t be an expert in everything. Asking others who know what they are doing can save you a lot of time and grief by having them help / teach you.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
1) Mountain biking – Hawes, South Mountain, and Papago are some of my favorite things to do in the winter
2) Pit Biking – There are some great single track trails by Four peaks and Bartlett Lake
(If you don’t know what pit biking is it is essentially riding mini dirt bikes. We take it to the extreme by riding rough single track and have our bikes modified for adults with full size pod lights for night riding.)
3) Kayaking – If it is the summer time Kayaking the Salt river is a lot of fun. In the winter we usually take our 4 wheel drives out to the coves at Saguaro lake and go paddle around.
4) Breweries – If you enjoy craft beer as much as I do there are a lot of good breweries in town.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Parents: I would not be where I am or have accomplished as much as I have without the love and support of my parents. My dad inspired me to pursue entrepreneurship through his businesses and success. He’s been my mentor, talked me off ledges, and taught me the ins and outs of business. My mom has been my supporter, my cheerleader and even helps me package products when we are overwhelmed with large orders.
I have the full support of my brother and sister and know I can count on them when I need them. They have both worked alongside me to help me out when I need them.
She puts up with quite a lot and has been by my side through it all. She’s been there when times were tough, when bills were stacking up, through the late nights, and the struggles. She currently works for the business part time and is an invaluable asset to our team.
My Friend and Business Partner:
The two of us have been through a roller coaster ride of ups and downs. No matter the situation we always come up with a solution. Our unique work environment also makes it a joy to come into work each and every day.
Book: “Sell Like Crazy” – Author: Sabri Suby
The Book that transformed how I look at business, sales, and marketing. If you sell products or services this is a must read.