We had the good fortune of connecting with Laurie McMordie and CJ Hersch and we’ve shared our conversation below.

Hi Laurie and CJ, we’d love to hear more about how you thought about starting your own business?
From the beginning our mission has been all about the way women feel. All too often women find themselves trying to live up to a “standard” that is elusive and self-defeating. When we were young and impressionable, the perfect woman was 36″ x 24″ x 36″ (impossible!).  And while the standard may be different today, women still feel the pressure to change for someone else’s idea of beauty. This is what we set out to change and why we started our business. We design lingerie because it’s an intimate expression of how women feel and when a woman feels good about herself, she can love confidently. This is our standard.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Our lingerie is our art. It’s how we express the confidence we want women to experience in the bedroom and in their lives. Staying focused on how women feel and scrutinizing every seam through this lens was the drive we needed to create our signature lingerie, the Playlette. Much more gratifying than finishing this piece, is to hear from women that they do indeed feel confident in the bedroom. When we create a new collection, we start with a blank canvas and imagine how women will feel in each piece. This is the process we go through to make sure we remember who we are designing for. We’ve just finished a sustainable capsule collection that we are really excited about — two convertible Wraps that can be styled in many different ways. This gives women so many options to create unique and beautiful looks, wherever their imagination takes them. Our Peignoir and Body Scarf Wraps are changing the way women feel about and wear their lingerie. This makes us very happy. Getting to this point in our business has been an adventure for sure. We both came into the fashion world from other industries and we had to dive in and learn fashion from the inside out. We ran into many obstacles in route to where we are today but we also met wonderful people along the way who shared their knowledge and expertise. And every mistake we made (and there were many), we turned into a lesson. One of the most important is that we learned to trust ourselves which was a pivotal point for our brand.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When our friends visit Phoenix, we love to start in the city center – downtown Phoenix for Day 1. There’s a lot of history and mystery and it’s great fun to do a ghost tour with Phoenix Ghost Tours. They have a walking tour that’s to die for. And the Old Spaghetti Factory would definitely be on the itinerary for lunch or dinner — for their ghostly past and their great Italian dishes. Day 2 would be all about art with visits to the Phoenix Art Museum and Heard Museum, both downtown. For our lunch break, we’re off to Pizzeria Bianco on Adams Street. And if we feel sciency, we’d round out the afternoon at the Arizona Science Center next door. A great finish to Day 2… drinks and dinner at Nook Kitchen, a great bar and restaurant at the downtown Phoenix Hilton Garden Inn. Day 3 we’re out and about enjoying the outdoors but first coffee and sweets at Lola Coffee on 3rd Ave & Roosevelt Street. Then off to the Japanese Friendship Garden, a brief walk from Lola, to enjoy a leisurely walk through the gardens. And of course we’d have to stay for the authentic Japanese Tea Ceremony in the tea house. For dinner, we’d venture to the nearby Arcadia neighborhood where there are many unique local eateries. Day 4 we’re moving on to Scottsdale for shopping at the Scottsdale Quarter and Kierland and our favorite spot for a healthy lunch, True Food Kitchen. Then it’s all about a relaxing spa afternoon at the Westin Kierland Resort. And why leave? Cocktails and dinner poolside. Day 5 is western day and we’d head to Cave Creek and Carefree. Art galleries, shopping, antique stores, cafes. These towns are full of unique treasures. And we’d definitely make time for Afternoon Tea at the English Rose Tea Room in Carefree. For the last night, we’d enjoy local organic fare at the Herb Box at DC Ranch in Scottsdale. Voilà!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our business mentor, Bob, has shared our vision from the very beginning. When our brand was just a concept, he encouraged us to go all in and develop our product idea. He provided invaluable insight and advice from all his years of experience in business consulting. He asked tough questions along the way, but never wavered in his belief in us and our brand mission – to create lingerie for women to live and love confidently.

Website: https://www.activintimates.com/
Instagram: https://www.instagram.com/activintimates/
Facebook: https://www.facebook.com/Activintimates

Image Credits
Activ Intimates-1
Love 2020 Fashion Event Red Carpet
Activ Intimates Co-Founders CJ Hersch & Laurie McMordie
Photographer: Creative Visual Images
Model: Landysh Karimova
Activ Intimates-2
Poncho Cover-Up
Photographer: Creative Visual Images
Model: Molly Wallwin
Activ Intimates-3
Playlette lingerie
Model – Erika, More Than Modeling
Photographer – James Deak
Activ Intimates-4
Resort styled Peignoir & Body Scarf Wraps
Photographer: Creative Visual Images
Model: Cindy Comer
Activ Intimates-5
Lingerie styled Peignoir Wrap
Photographer: Creative Visual Images
Model: Nicole Teran
Activ Intimates-6
Lingerie styled Peignoir Wrap
Photographer: Creative Visual Images
Model: Nicole Teran
Activ Intimates-7
Resort styled Peignoir & Body Scarf Wraps
Photographer: Creative Visual Images
Model: Cindy Comer

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