We had the good fortune of connecting with Rocio Francis and we’ve shared our conversation below.
Hi Rocio, what is the most important factor behind your success?
I would honestly say one of the most important factors behind my success is that love to have an impact on ages thirteen to fifty, an ideal timeframe when people are either being introduced to skincare or experiencing a rediscovery of themselves while asking what real beauty is and what aging skincare “should be.” As women, we are exposed to impactful marketing at such a young age; marketing that focuses on looks NOT ingredients. As this changes it is vital to start embracing our bodies for what they are and nourishing them with skincare with ingredients that won’t harm your skin. We continue to grow and learn to love the skin we are in despite media telling us that aging has to be hidden or that it isn’t beautiful. I bring my products into regimen with meaning and teach my daughters the impact of ingredients and the difference between marketed skincare and healthy, natural skincare. My goal is to change the beauty industry, its standards, media’s definition of “beauty” and show how anyone can look and feel beautiful using simple, honest, and effective skincare.
Alright, so let’s move onto what keeps you busy professionally?
All of my skincare has been an outcome from inspiration and ancestral knowledge, and the yearn to teach my children ways of sustainability/waste-free/plastic-free living. I dove deep in teaching myself self-sufficiency & Relearning ways my mom taught us how to live off the land as well as respecting the land. Growing up with that knowledge, I wanted to share my stories with everyday skincare products bringing awareness to the beauty industry and what our standards are. My journey owning my own business has been a self-discovery journey within itself by overcoming epilepsy caused by a condition called schizencephaly and surviving a stroke; creating an opportunity to discover independence. Having a disability, while being a mother, running a business while being an indigenous woman has shown me, I am capable of SO much. My brand focuses on my story, the future of the earth, supports new outlooks & meaning behind ingredients- which is how I feel it should be.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would absolutely adore taking them to my favorite coffee spot in AZ, coffeezona for a cup of Joe & a breakfast sandwich! Alongside that I cannot stress enough going to Harumi sushi in downtown, and go hiking at camelback mountain. Honestly after all that I would try to sneak in a trip to Sedona or beaver creek to play in the water haha
Who else deserves some credit and recognition?
I would like to thank not only my ancestors, my mothers, grandmothers, grandfathers, my husband & in-laws but also my children. I’ve also had tremendous support from many people along the way, honestly I can fill this entire section up if I listed everyone. The business Still She Lives ran by Mikenzi Dupree opened up the doors to my long search for my indigenous community that helped me bring back my sense of being home. Along side her amazing mentorship, Brian Skeet with Brian Skeet design in helping me navigate my branding and telling my story.
Jonathan Yazzie @immortalpone